Is lip balm advent calendar profitable to sell on Amazon United States?

The niche generates $0/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.0%. Flapen's verdict: Skip it (18/100).

How competitive is the lip balm advent calendar niche?

2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lip balm advent calendar?

Top complaints mined from reviews: Durability, Smell, Value For Money. The return rate is 0.8%.

When does demand for lip balm advent calendar peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 98.8× the quietest.

What does it cost to enter the lip balm advent calendar niche?

Listings span $5.27–$24.65; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 5,541 reviews — the moat a new listing must climb.

lip balm advent calendar

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.27

avg listing price — sweet spot $15–$100

Price range

Good$5.27–$24.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,541.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 136K searches

Growth

Bad-56.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lip balm advent calendar is a $0/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 18/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lip balm advent calendar market data

Units sold / yr: 8K–10K; avg 2,000–2,500/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 0.0%
Avg BSR: #525
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 1.9%
Avg brand age: 30 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ChapStick74%
Burt's Bees26%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -56.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 98.8×

Open Trend

Top lip balm advent calendar search terms

chapstick advent calendar28K/yr -40.0%2.4% conv.
burts bees advent calendar15K/yr -14.1%0.4% conv.
lip balm advent calendar10K/yr -17.3%0.8% conv.
chapstick advent4K/yr -56.8%4.5% conv.
advent calendar chapstick 24 days3K/yr -45.1%0.0% conv.
chapstick advent calendar 202552K/yr -95.8%5.3% conv.
burts bees advent2K/yr -46.5%5.3% conv.
advent calendar face mask3K/yr -31.3%0.0% conv.
burts bees 12 days of joy5K/yr -63.0%0.0% conv.
advent calendar lotion3K/yr -34.1%0.0% conv.

All search terms

Top lip balm advent calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each

ChapStick$16.304.7★508 rev

Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.

Burt's Bees$24.654.9★602 rev

ChapStick Fan Favorites Multi-Pack Flavored Lip Balm Tubes Fan Favs - 0.15 Oz (Box of 6 Packs of 3)

ChapStick$21.994.9★712 rev

ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)

ChapStick$5.274.7★25,698 rev

ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea

ChapStick$8.134.8★187 rev

Newest

by launch date

Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.

Burt's Bees$24.65602 rev

10mo ago

ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each

ChapStick$16.30508 rev

1y ago

ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea

ChapStick$8.13187 rev

1y ago

ChapStick Fan Favorites Multi-Pack Flavored Lip Balm Tubes Fan Favs - 0.15 Oz (Box of 6 Packs of 3)

ChapStick$21.99712 rev

2y ago

ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)

ChapStick$5.2725,698 rev

7y ago

What buyers say about lip balm advent calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose32%

“Cute gift”

Quality-Overall19%

“Good varieties”

Value For Money18%

“Great deal”

Smell8%

“Nice scented flavored lip balms”

Advertised Vs Actual Product6%

“This item came as described”

Suitability Winter Weather4%

“Great collection of lip savers during winter cold”

Suitability Hot Weather2%

“Great for all seasons and all weather”

Durability2%

“it looks like itll last well through most of the year”

Storage Capacity2%

“Perfect stocking stuffer”

Soft Feel1%

“The Chapstick is always so soft”

What buyers complain about

Durability33%

“loses them pretty fast”

Smell17%

“the box was not overly scented upon arrival”

Value For Money17%

“albeit pricey”

Top return reasons

Value For Money27%

Defective Material/Parts17%

Product Condition13%

Color7%

Quality-Overall7%

Shape/Style7%

Advertised Vs Actual Product7%

Ingredients-Overall7%

Suitability Hot Weather7%

Functionality-Overall3%

Common questions

Is lip balm advent calendar profitable to sell on Amazon United States?: The niche generates $0/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.0%. Flapen's verdict: Skip it (18/100).
How competitive is the lip balm advent calendar niche?: 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lip balm advent calendar?: Top complaints mined from reviews: Durability, Smell, Value For Money. The return rate is 0.8%.
When does demand for lip balm advent calendar peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 98.8× the quietest.
What does it cost to enter the lip balm advent calendar niche?: Listings span $5.27–$24.65; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 5,541 reviews — the moat a new listing must climb.