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Lip Balm Advent Calendar

Fail

Shoppers spend an estimated $0 a year here, so Lip Balm Advent Calendar is a Fail.

Flapen Score
18
18 / 100
Ranks 10,962 of 10,978 Beauty & Personal Care niches · −30 vs the category median of 48
Market size
$0/yr136K searches / yr
90-day growth
-56.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 16 sellers

Flapen Score

Lip Balm Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, Lip Balm Advent Calendar is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Balm Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Balm Advent Calendar 136K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November98.8× the quietest month
Top search term
chapstick advent calendar28K searches a year

02 · Price

A sale here is worth $15.27.

Listings sell for $15.27 on average, from $5.27 to $24.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $15.27 that is $31K to $38K a year per listing.

Average price
$15.27inside the $15 to $100 sweet spot
Price range
$5.27–$24.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
2,000–2,500
Revenue per listing a year
$31K–$38K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #525 within Lip Care. It carries 5,541 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#525in Lip Care
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
5,541per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lip Balm Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 226%

Demand

Lip Balm Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 98.8×

Search terms

Top Lip Balm Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chapstick advent calendar28K/yr
  • burts bees advent calendar15K/yr
  • lip balm advent calendar10K/yr
  • chapstick advent4K/yr
  • advent calendar chapstick 24 days3K/yr
  • chapstick advent calendar 202552K/yr
  • burts bees advent2K/yr
  • advent calendar face mask3K/yr
  • burts bees 12 days of joy5K/yr
  • advent calendar lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Balm Advent Calendar

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Durability”
0.8%of orders come back
“loses them pretty fast”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lip Balm Advent Calendar questions

Answered from the same tracked data.