Lip Balm 12 Pack

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

3.2%

Market size, estimated

$47Ka year

Peak month

December3.5× the quietest month

Top search term

mini vaseline bulk20K searches a year

Listings sell for $14.93 on average, from $3.41 to $31.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.93 that is $0 to $1K a year per listing.

Average price

$14.93under the $15 to $100 sweet spot

Price range

$3.41–$31.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #390 within Lip Care. It carries 4,879 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#390in Lip Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,879per listing

Listings tracked

55

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months