Lip Applicator

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

10.3%

Market size, estimated

$98Ka year

Peak month

January2.1× the quietest month

Top search term

lip applicators32K searches a year

Listings sell for $6.38 on average, from $3.08 to $10.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $6.38 that is $3K to $5K a year per listing.

Average price

$6.38under the $15 to $100 sweet spot

Price range

$3.08–$10.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Makeup Brushes & Tools. It carries 1,049 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#101in Makeup Brushes & Tools

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,049per listing

Listings tracked

29

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months