Is lincoln park after dark nail polish profitable to sell on Amazon United States?

The niche generates $250K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (36/100).

How competitive is the lincoln park after dark nail polish niche?

3 brands and 36 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lincoln park after dark nail polish?

Top complaints mined from reviews: Color, Durability, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for lincoln park after dark nail polish peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the lincoln park after dark nail polish niche?

Listings span $2.32–$23.08; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 32,828 reviews — the moat a new listing must climb.

lincoln park after dark nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.84

avg listing price — sweet spot $15–$100

Market size

Okay$250K

$250K/yr · 397K searches

Price range

Okay$2.32–$23.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad32,828

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lincoln park after dark nail polish is a $250K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lincoln park after dark nail polish market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $237K–$296K; units × avg price
Conversion rate: 5.3%
Avg BSR: #163
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 10.0%
Avg brand age: 50 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

OPI79%
essie14%
Sally Hansen6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top lincoln park after dark nail polish search terms

lincoln park after dark nail polish80K/yr +16.7%8.0% conv.
dark nail polish43K/yr -2.4%1.2% conv.
opi lincoln park after dark nail polish37K/yr +0.8%9.2% conv.
black cherry nail polish27K/yr -4.0%2.0% conv.
goth nail polish10K/yr +34.2%0.4% conv.
essie wicked nail polish17K/yr -3.1%5.4% conv.
linkin park after dark nail polish15K/yr +34.5%7.0% conv.
wicked nail polish43K/yr -44.5%2.0% conv.
essie wicked10K/yr +10.5%5.4% conv.
gothic nail polish7K/yr +20.3%0.3% conv.

All search terms

Top lincoln park after dark nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz

OPI$11.624.6★91,450 rev

Essie Nail Color : Wicked

essie$8.414.6★7,240 rev

OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.744.6★91,450 rev

OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.084.5★426 rev

OPI Nail Lacquer NL W42 Lincoln Park After Dark 0.5 Fl Oz

OPI$11.954.7★628 rev

Newest

by launch date

OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.08426 rev

9mo ago

OPI Infinite Shine Lincoln Park after Dark | Opaque Dark Purple Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$13.7810,197 rev

2y ago

Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish

Sally Hansen$2.3228,405 rev

4y ago

Essie Nail Color : Wicked

essie$8.417,240 rev

14y ago

OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.7491,450 rev

18y ago

What buyers say about lincoln park after dark nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color58%

“Good color”

Quality-Overall9%

“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”

Value For Money5%

“Good value for money”

Stitch/Finish/Polish4%

“Im very pleased with this polish”

Advertised Vs Actual Product3%

“As described”

Durability3%

“Beautiful long lasting”

Shape/Style2%

“Perfect coalition to match your fall fashion style”

Coverage2%

“Great coverage”

Texture/Consistency-Overall2%

“The color consistency”

Ease Of Use1%

“The brush makes it easy to apply evenly if you are not a Pro like me”

What buyers complain about

Color25%

“The color is much darker”

Durability9%

“Does not last”

Advertised Vs Actual Product6%

“Not as shown”

Defective Material/Parts6%

“Damaged Product”

Size-Overall6%

“Small package”

Thickness3%

“I wish the brush could be thicker as it is very thin”

Moist/Dry3%

“Dries dark”

Quality-Overall3%

“Not a very high quality brand”

Adhesion/Stickiness2%

“the brush was not properly adhered to the top”

Product Condition2%

“Im disappointed that the product wasnt new”

Top return reasons

Color65%

Functionality-Overall18%

Advertised Vs Actual Product4%

Product Condition4%