Is lilybyred profitable to sell on Amazon United States?

The niche generates $39K/yr across 73 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (49/100).

How competitive is the lilybyred niche?

27 brands and 88 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lilybyred?

Top complaints mined from reviews: Color, Product Condition, Durability. The return rate is 2.1%.

When does demand for lilybyred peak?

Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.

What does it cost to enter the lilybyred niche?

Listings span $4.87–$20.48; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.

lilybyred

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good870.97

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.71

avg listing price — sweet spot $15–$100

Price range

Okay$4.87–$20.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 524K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lilybyred is a $39K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lilybyred market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 0.6%
Avg BSR: #250
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 5.4%
Avg brand age: 44 months
Avg seller age: 129 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

25%

Top 20: 59%

Open market

31%

BBI@ BBIA28%
dasique12%
Peripera12%
ETUDE6%
rom&nd6%
lilybyred5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Open Trend

Top lilybyred search terms

korean blush197K/yr -0.2%0.5% conv.
bbia66K/yr +9.8%0.8% conv.
peripera blush53K/yr -9.5%0.6% conv.
dasique blush24K/yr +13.5%0.9% conv.
blush korean24K/yr -4.3%0.7% conv.
k beauty blush15K/yr -2.0%0.1% conv.
korean blush for cheeks18K/yr -5.1%0.7% conv.
kbeauty blush14K/yr +3.2%0.1% conv.
korean cream blush12K/yr +5.6%0.5% conv.
bbia lip tint20K/yr -12.8%0.9% conv.

All search terms

Top lilybyred products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BBIA Ready To Wear Downy Cheek Cream Blush 8 Color - Creamy Blendable & Buildable Blush Dewy Texture & Matte Finish High Pigment Longlasting Lightweight Natural Face Makeup 0.12oz (06 DOWNY FIG)

BBI@ BBIA$9.114.1★420 rev

ETUDE Lovely Cookie Blusher - Grapefruit Jelly 4g | Glowing & Natural Powder Blush with Long-Lasting Sebum Control | Easy Application | Korean Makeup Kbeauty Perfect for Gift

ETUDE$10.234.3★434 rev

PERIPERA SYRUPY TOK CHEEK Liquid Blush| Dewy Finish with Long-Lasting Hydration Buildable & Blendable Color Natural Glow for Cheeks Safe for Sensitive Skin (03 FRIENDSHIP MAUVE)

Peripera$11.934.2★215 rev

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish-Love Cake

SHEGLAM$6.644.6★16,890 rev

rom&nd Better Than Cheek Milk Series Blush W01 ODI MILK - K-Beauty Soft Blurring Matte Powder for Natural Buildable Flush & Poreless All-Day Wear

rom&nd$11.624.4★1,738 rev

Newest

by launch date

BBIA Chaltteok Blush Soft Blurring Jelly-Like Powder Texture Lightweight & Buildable Korean Blush Natural Matte Finish Long-Lasting Smooth Pore-Blurring Cheek Color (05 CHESTNUT CHALTTEOK)

BBI@ BBIA$13.909 rev

3mo ago

BBIA Chaltteok Blush Soft Blurring Jelly-Like Powder Texture Lightweight & Buildable Korean Blush Natural Matte Finish Long-Lasting Smooth Pore-Blurring Cheek Color (07 MEORU CHALTTEOK)

BBI@ BBIA$13.989 rev

3mo ago

JUNG SAEM MOOL Artist Cushion Blush | Easy to Blend with Puff Buildable Liquid Blush for Cheeks with a Natural & Matte Finish Korean Makeup (Blur | Merry Pink)

JUNG SAEM MOOL$20.21307 rev

6mo ago

JUDYDOLL Glow Blush Balm 85% Essence-Infused Hydrating Buildable&Non-Patchy Cheek Color with Puff Dewy Finish Lightweight Blush for Cheeks Cool Toned Blush (02 Spring Blossom)

JUDYDOLL$15.4142 rev

6mo ago

BBIA Over Glaze Lip Gloss - Plumping & Volumizing Glossy Lip Tint with High-Glow Glassy Shine Finish Naturally Moisturizing Non-Sticky Lightweight Vegan Korean Makeup (06 PEANUT SYRUP)

BBI@ BBIA$11.687 rev

12mo ago

What buyers say about lilybyred

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“The color is cute”

Suitability Combination Skin8%

“it feels very nice on my skin”

Soft Feel7%

“It gives a soft”

Quality-Overall7%

“Beautiful shade and great quality”

Ease Of Application6%

“Apply Sparingly”

Brightness/Shine/Glow4%

“Wonderful gloss”

Value For Money4%

“Good for the price”

Ease Of Use3%

“Easy to use”

Durability3%

“lasting”

Weight Light3%

“Lightweight on the skin”

What buyers complain about

Color20%

“Came Lot darker then j thought it was gonna be”

Product Condition6%

“Used product”

Durability4%

“I guess it easily breaks”

Functionality-Overall4%

“It works ok but doesnt do everything it claims to do.”

Oily/Greasy4%

“It usually makes me oily”

Value For Money3%

“Overpriced and underwhelmed”

Moist/Dry3%

“it felt dry”

Suitability Oily Skin3%

“Ineffective without oily skin”

Brightness/Shine/Glow3%

“very little shine”

Size-Overall2%

“Small”

Top return reasons

Color46%

Advertised Vs Actual Product12%

Product Condition8%

Functionality-Overall7%

Value For Money3%

Moist/Dry3%

Texture/Consistency-Overall2%

Quality-Overall2%

Defective Material/Parts2%

Suitability Combination Skin1%

Common questions

Is lilybyred profitable to sell on Amazon United States?: The niche generates $39K/yr across 73 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (49/100).
How competitive is the lilybyred niche?: 27 brands and 88 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lilybyred?: Top complaints mined from reviews: Color, Product Condition, Durability. The return rate is 2.1%.
When does demand for lilybyred peak?: Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the lilybyred niche?: Listings span $4.87–$20.48; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.