Is lily of the valley perfume profitable to sell on Amazon United States?

The niche generates $63K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the lily of the valley perfume niche?

14 brands and 514 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in lily of the valley perfume?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.

When does demand for lily of the valley perfume peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.

What does it cost to enter the lily of the valley perfume niche?

Listings span $7.57–$34.88; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.

lily of the valley perfume

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.87

avg listing price — sweet spot $15–$100

Price range

Good$7.57–$34.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good707.71

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.2%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$63K

$63K/yr · 79K searches

According to Flapen's Amazon United States niche tracking, lily of the valley perfume is a $63K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lily of the valley perfume market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $57K–$75K; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,213
Page quality: 0%
Prime: 75%
Sponsored: 71%
Out of stock: 25.1%
Avg brand age: 87 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

514

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

22%

Kuumba Made22%
BODY EXOTICS20%
Herb & Root12%
Botanical Beauty11%
MORIAH'S MIRACLE FLOWERS7%
Yardley6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Open Trend

Top lily of the valley perfume search terms

lily of the valley perfume48K/yr +38.0%4.3% conv.
lilly of the valley perfume for women9K/yr +30.8%4.9% conv.
yardley lily of the valley perfume6K/yr +59.4%2.3% conv.
muguet des bois by coty4K/yr +72.1%1.9% conv.
yardley lily of the valley5K/yr +14.2%2.4% conv.
lily of the valley perfume for women3K/yr +14.7%4.6% conv.
muguet perfume3K/yr +23.6%1.3% conv.

All search terms

Top lily of the valley perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lily of the Valley Perfume Mist for Women Muguet Eau de Parfum Authentic Delicate Lily of the Valley with Skincare Extracts Pool & Beach Shatterproof Vegan Paraben-free 100ml 3.4 fl oz

BODY EXOTICS$28.793.9★504 rev

Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Small-Batch Perfume Roller Vegan Alcohol-Free .125 Fl Oz

Kuumba Made$9.654.2★1,523 rev

Herb & Root Lily of the Valley Perfume for Women Oil Roll On | Light Fresh Muguet Fragrance | Long-Lasting Clean Alcohol-Free Scent

Herb & Root$14.054.2★256 rev

Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz

Kuumba Made$11.624.4★158 rev

Botanical Beauty LILY OF THE VALLEY FRAGRANCE OIL ROLL-ON 0.338 FL OZ (10 ML) Rollerball Perfume Alcohol-Free Long Lasting

Botanical Beauty$15.103.9★56 rev

Newest

by launch date

MIRACLE COLLECTION Lily of the Valley Eau de Parfum for Women - Exquisite Long-Lasting Floral Fragrance - Elegant 20ml Luxury Gift Spray

MORIAH'S MIRACLE FLOWERS$24.833 rev

4mo ago

MIRACLE COLLECTION Lily of the Valley Eau de Parfum for Women - Exquisite Long-Lasting Floral Fragrance - Timeless Elegance - 3.4oz (100ml)

MORIAH'S MIRACLE FLOWERS$34.884 rev

7mo ago

Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz

Kuumba Made$11.62158 rev

10mo ago

Botanical Beauty LILY OF THE VALLEY FRAGRANCE OIL ROLL-ON 0.169 FL OZ (5 ML) Rollerball Perfume Alcohol-Free Long Lasting

Botanical Beauty$10.977 rev

10mo ago

Gimaibugraff 1.7 oz/50 ML Perfume for Women Long Lasting Fragrance with Lily of the Valley and Peach Scents A Fresh and Sweet Eau de Parfum Women Perfume is Suitable for Various Places

Gimaibugraff$9.9916 rev

11mo ago

What buyers say about lily of the valley perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell75%

“Wonderful and long lasting fragrance”

Value For Money3%

“It's well worth it”

Gifting Purpose3%

“Gift well received”

Quality-Overall3%

“Excellent quality and great gift for my adult daughter in her favorite scent”

Durability2%

“it lasts through the day too”

Size-Overall1%

“Bottle size okay”

Moist/Dry1%

“The dry down is actually fine”

Ease Of Use1%

“Easy to use”

Soft Feel1%

“Love it very smooth”

Weight Light1%

“Its light and very pleasant and Ive had many compliments”

What buyers complain about

Smell59%

“Overpowering scent”

Value For Money8%

“Waste of money”

Durability6%

“it doesnt last”

Strength2%

“Very strong”

Size-Overall2%

“small”

Leak-Proof2%

“The only issue I had is the bottle was leaking a little”

Residue1%

“20 minutes later NOT a trace remains”

Jamming/Clogging1%

“Kinda cloying”

Alcohol Content1%

“this time, the cologne was mosty alcohol”

Ingredients-Overall1%

“Got a mixture of cornstarch and many other ingredients. listed in tiny, pale, hard- to- read print on the can”

Top return reasons

Smell69%

Advertised Vs Actual Product12%

Leak-Proof5%

Size-Overall5%

Defective Material/Parts2%

Strength1%

Oily/Greasy1%

Product Condition1%