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Lily of the Valley Perfume

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $63K a year here, so Lily of the Valley Perfume is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$63K/yr79K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 514 sellers

Flapen Score

Lily of the Valley Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Lily of the Valley Perfume is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily of the Valley Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Lily of the Valley Perfume 79K times last year and spent an estimated $63K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
4.3%
Market size, estimated
$63Ka year
Peak month
May3.7× the quietest month
Top search term
lily of the valley perfume48K searches a year

02 · Price

A sale here is worth $18.87.

Listings sell for $18.87 on average, from $7.57 to $34.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.87 that is $0 to $2K a year per listing.

Average price
$18.87inside the $15 to $100 sweet spot
Price range
$7.57–$34.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #1,213 within Women's. It carries 708 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
25.1%
Average rank
#1,213in Women's
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Lily of the Valley Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

514

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

22%

  • Brand 122%
  • Brand 220%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Lily of the Valley Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Lily of the Valley Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily of the valley perfume48K/yr
  • lilly of the valley perfume for women9K/yr
  • yardley lily of the valley perfume6K/yr
  • muguet des bois by coty4K/yr
  • yardley lily of the valley5K/yr
  • lily of the valley perfume for women3K/yr
  • muguet perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Lily of the Valley Perfume

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
59%of negative reviews mention “Smell”
0.4%of orders come back
“Overpowering scent”
A buyer, on “Smell”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lily of the Valley Perfume questions

Answered from the same tracked data.