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Lily of the Valley Perfume

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $63K a year here, so Lily of the Valley Perfume is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$63K/yr79K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 514 sellers

Flapen Score

Lily of the Valley Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Lily of the Valley Perfume is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily of the Valley Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Lily of the Valley Perfume 79K times last year and spent an estimated $63K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
4.3%
Market size, estimated
$63Ka year
Peak month
May3.7× the quietest month
Top search term
lily of the valley perfume48K searches a year

02 · Price

A sale here is worth $18.87.

Listings sell for $18.87 on average, from $7.57 to $34.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.87 that is $0 to $2K a year per listing.

Average price
$18.87inside the $15 to $100 sweet spot
Price range
$7.57–$34.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #1,213 within Women's. It carries 708 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
25.1%
Average rank
#1,213in Women's
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Lily of the Valley Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

514

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

22%

  • Kuumba Made22%
  • BODY EXOTICS20%
  • Herb & Root12%
  • Botanical Beauty11%
  • MORIAH'S MIRACLE FLOWERS7%
  • Yardley6%

Demand

Lily of the Valley Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Lily of the Valley Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily of the valley perfume48K/yr
  • lilly of the valley perfume for women9K/yr
  • yardley lily of the valley perfume6K/yr
  • muguet des bois by coty4K/yr
  • yardley lily of the valley5K/yr
  • lily of the valley perfume for women3K/yr
  • muguet perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Lily of the Valley Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell59%+1.94

Overpowering scent

Scent doesn't last

Bad odor

Value For Money8%−0.08

Waste of money

Not worth it

Not worth the cost

Durability6%−0.05

it doesnt last

only lasted a few hours

Not long lasting

Strength2%−0.08

Very strong

Too strong

However, it's not strong and doesn't last

Size-Overall2%

small

Small small bottle

Very small amount to be sent this way

Love

Smell75%+1.94

Wonderful and long lasting fragrance

Sweet Fragrance

Amazing smell

Value For Money3%−0.08

It's well worth it

Wife loves it,great value

Great price

Gifting Purpose3%+0.71

Gift well received

Great gift

Great Gift

Quality-Overall3%+0.62

Excellent quality and great gift for my adult daughter in her favorite scent

Excellent in all categories

Good quality

Durability2%−0.05

it lasts through the day too

Long lasting and LOVELY

It lasts for hours

Return

0.4% Return rate 17% Fixable by listing

Smell69%▃▆█▇▆▆

Overpowering scent

Scent doesn't last

Bad odor

Advertised Vs Actual Product12%█▃▃▄▄▃
Leak-Proof5%▁█▁▂█▅

The only issue I had is the bottle was leaking a little

Broken bottle leaked in package

it came spilled

Size-Overall5%█▁▁▃▄▃

small

Small small bottle

Very small amount to be sent this way

Defective Material/Parts2%▁█▁▂▁▃

FAQ

Common Lily of the Valley Perfume questions

Answered from the same tracked data.