Is lily and fox nail wraps profitable to sell on Amazon United States?

The niche generates $651K/yr across 108 tracked products. 28 of 41 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the lily and fox nail wraps niche?

6 brands and 25 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lily and fox nail wraps?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Color. The return rate is 1.0%.

When does demand for lily and fox nail wraps peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the lily and fox nail wraps niche?

Listings span $6.90–$20.74; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.

lily and fox nail wraps

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good717.96

avg incumbent reviews — the moat a new listing must climb

Market size

Good$651K

$651K/yr · 1.7M searches

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Growth

Good+35.6%

90-day search growth — must beat 0% to launch

Price range

Okay$6.90–$20.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lily and fox nail wraps is a $651K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lily and fox nail wraps market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $668K–$802K; units × avg price
Conversion rate: 2.9%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.6%
Avg brand age: 33 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

17%

Top 20: 47%

Open market

heyhae79%
Color Street18%
Dashing Diva1%
Maitys1%
mwellewm0%
JERCLITY0%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +35.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top lily and fox nail wraps search terms

hey hae nail strips314K/yr +98.2%4.0% conv.
color street nail strips395K/yr -4.0%2.3% conv.
heyhae nail strips80K/yr +180.2%3.6% conv.
heyhae103K/yr +91.4%3.4% conv.
heyhae nails146K/yr -30.9%3.3% conv.
hey hae70K/yr +77.8%3.7% conv.
hae hae nails63K/yr +55.3%4.3% conv.
color street121K/yr -8.4%1.8% conv.
colorstreet nail strips78K/yr -5.7%2.5% conv.
color street nails64K/yr -2.3%1.7% conv.

All search terms

Top lily and fox nail wraps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Solid Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Strawberry Picking?

heyhae$9.644.1★2,144 rev

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Marble Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Sunset Drive?

heyhae$10.794.2★613 rev

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | White Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey On My Milky Way

heyhae$9.984.6★125 rev

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape

heyhae$9.704.1★2,144 rev

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow

heyhae$13.894.7★47 rev

Newest

by launch date

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow

heyhae$13.9434 rev

1mo ago

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes

heyhae$9.9527 rev

1mo ago

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Let Love Bloom

heyhae$13.0028 rev

2mo ago

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow

heyhae$13.8947 rev

3mo ago

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey Shes that girl

heyhae$9.5473 rev

3mo ago

What buyers say about lily and fox nail wraps

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to put on”

Ease Of Application13%

“Application is easy”

Color12%

“Vibrant color”

Durability10%

“Thick And Durable”

Quality-Overall10%

“Affordable Quality Results”

Design-Overall6%

“Fun designs”

Value For Money5%

“Excellent price”

Adhesion/Stickiness4%

“Sticks well”

Size-Overall2%

“Its easy to select one that fits properly”

Thickness2%

“These nails are the perfect thickness”

What buyers complain about

Durability16%

“Did not last”

Adhesion/Stickiness10%

“Poor adhesion”

Color7%

“Color doesnt match”

Quality-Overall6%

“Poor quality control”

Thickness5%

“it came out of the bottle very thick”

Size-Overall5%

“The fit is weird”

Ease Of Use5%

“Hard to put on”

Value For Money4%

“Not worth the price”

Functionality-Overall3%

“Does not work as indicated”

Ease Of Application2%

“Very Difficult to apply”

Top return reasons

Color25%

Adhesion/Stickiness21%

Advertised Vs Actual Product11%

Functionality-Overall10%

Size-Overall7%

Durability4%

Quality-Overall3%

Defective Material/Parts3%

Value For Money1%

Hard Feel1%

Common questions

Is lily and fox nail wraps profitable to sell on Amazon United States?: The niche generates $651K/yr across 108 tracked products. 28 of 41 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the lily and fox nail wraps niche?: 6 brands and 25 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lily and fox nail wraps?: Top complaints mined from reviews: Durability, Adhesion/Stickiness, Color. The return rate is 1.0%.
When does demand for lily and fox nail wraps peak?: Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the lily and fox nail wraps niche?: Listings span $6.90–$20.74; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.