Lilac Perfume

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months

377K

Growth, 90 days vs prior 90

+35.5%

Conversion, latest week

4.9%

Market size, estimated

$282Ka year

Peak month

May5.0× the quietest month

Top search term

pacifica perfume177K searches a year

Listings sell for $15.15 on average, from $9.51 to $24.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.15 that is $4K to $8K a year per listing.

Average price

$15.15inside the $15 to $100 sweet spot

Price range

$9.51–$24.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #248 within Women's. It carries 1,390 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

8.3%

Average rank

#248in Women's

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

1,390per listing

Listings tracked

33

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

66 months