lilac perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.51–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,390avg incumbent reviews — the moat a new listing must climb
Market size
Good$282K$282K/yr · 377K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lilac perfume is a $282K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lilac perfume market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $227K–$303K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 8.3%
- Avg brand age
- 66 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
545
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
0%
- Pacifica93%
- MegustaMe2%
- Kailuna Co.2%
- Sol de Janeiro2%
- EGREEN MART1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×
Top lilac perfume search terms
- pacifica perfume177K/yr
- lilac perfume62K/yr
- pacifica body spray35K/yr
- lilac perfume for women18K/yr
- pacifica body mist12K/yr
- caswell massey lilac5K/yr
- pacifica himalayan patchouli berry4K/yr
- pacifica hair perfume5K/yr
- pacifica french lilac perfume8K/yr
- pacifica hair and body mist11K/yr
Top lilac perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacifica French Lilac Spray Perfume Clean Vegan Floral Fragrance for Women Fresh-Cut Lilac & Powdery Magnolia Notes Long-Lasting Romantic Spring Scent 1 oz
Pacifica$21.784.3★2,865 rev
Pacifica French Lilac Hair & Body Mist Clean Vegan Floral Hair Perfume Spray for Women Fresh-Cut Lilac Magnolia & Heliotrope Notes Alcohol-Free Head-to-Toe Fragrance Cruelty-Free 6 Fl Oz
Pacifica$11.544.3★1,876 rev
Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free
Pacifica$20.864.2★1,407 rev
Pacifica Vanilla Whip Body Mist for Women; Sweet Gourmand Hair and Body Fragrance Spray | Warm Sugar Almond Scent Odor Neutralizing Skin Hydrating | Clean Botanical Mist | Vegan Phthalate-Free 5oz
Pacifica$10.214.2★86 rev
Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz
Pacifica$14.284.4★86 rev
Newest
by launch datePacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz
Pacifica$14.2886 rev
Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz
Pacifica$9.6675 rev
Pacifica Solar Flower Eau de Parfum for Women Floral Perfume Spray with Jasmine Bergamot Vanilla Long Lasting Clean Vegan Fragrance Paraben Free 1 Fl Oz
Pacifica$14.3761 rev
Pacifica Sugared Apricot Perfume for Women Sweet Fruity Floral Eau de Parfum with Apricot Peach Jasmine Vanilla Sandalwood Vegan Clean Beauty Long Lasting Fragrance Spray 1 Fl Oz
Pacifica$14.4862 rev
Pacifica Vanilla Whip Eau de Parfum; Sweet Gourmand Perfume for Women Spray | Warm Sugar Almond Bergamot Fragrance Long Lasting | Botanical Clean Mood Perfume | Vegan Cruelty-Free Paraben-Free 1oz
Pacifica$14.2183 rev
Trending
90-day click momentum
Pacifica Solar Flower Body Mist for Women Floral Fragrance Spray with Jasmine Bergamot Vanilla Odor Neutralizing Skin Hydrating Mood Activating Vegan Clean 5 Fl Oz
Pacifica$9.633.9★
Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz
Pacifica$9.664.0★
Pacifica Sugared Apricot Perfume for Women Sweet Fruity Floral Eau de Parfum with Apricot Peach Jasmine Vanilla Sandalwood Vegan Clean Beauty Long Lasting Fragrance Spray 1 Fl Oz
Pacifica$14.483.7★
Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz
Pacifica$14.284.4★
Pacifica Vanilla Whip Eau de Parfum; Sweet Gourmand Perfume for Women Spray | Warm Sugar Almond Bergamot Fragrance Long Lasting | Botanical Clean Mood Perfume | Vegan Cruelty-Free Paraben-Free 1oz
Pacifica$14.214.3★
What buyers say about lilac perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fragrance”
“GOOD VALUE”
“It has a nice longevity”
“fit the bottle correctly”
“Your skin will feel soft and smooth”
“it is easy to hold”
“Its so affordable for the quality of it”
“As described”
“So hydrating”
“Lightweight”
What buyers complain about
“It smells synthetic”
“Did not last over one half hour”
“much larger than it looks in the picture”
“Overpriced”
“NOT AS DESCRIBED”
“It's definitely lower quality”
“I will say it has made the area dry”
“leaked all over the place”
“Allergic Reaction”
“I could barely breathe”
Top return reasons
Common questions
- Is lilac perfume profitable to sell on Amazon United States?
- The niche generates $282K/yr across 33 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the lilac perfume niche?
- 5 brands and 545 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lilac perfume?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for lilac perfume peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
- What does it cost to enter the lilac perfume niche?
- Listings span $9.51–$24.46; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.