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Lilac Lotion

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $60K a year here, so Lilac Lotion is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$60K/yr45K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
43%top-5 click share · 14 brands · 160 sellers

Flapen Score

Lilac Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Lilac Lotion is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lilac Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Lilac Lotion 45K times last year and spent an estimated $60K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
6.3%
Market size, estimated
$60Ka year
Peak month
May2.1× the quietest month
Top search term
lilac lotion14K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $7.02 to $50.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.21 that is $0 to $2K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$7.02–$50.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #960 within Lotions. It carries 1,634 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
9.0%
Average rank
#960in Lotions
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,634per listing
Listings tracked
30

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Lilac Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

160

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 90%

Open market

16%

  • Bath & Body Works42%
  • Hempz17%
  • Native9%
  • Deep Steep7%
  • MegustaMe5%
  • QKCXHB5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Lilac Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Lilac Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lilac lotion14K/yr
  • fresh cut lilacs bath and body works14K/yr
  • lilac body lotion4K/yr
  • bath and body works lilac4K/yr
  • bath and body works fresh cut lilacs4K/yr
  • fresh cut lilacs4K/yr

Reviews and returns

What reviews say buyers love and hate about Lilac Lotion

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.6%of orders come back
“It smells like coconut”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lilac Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data