lilac lotion
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Price range
Great$7.02–$50.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,634.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$60K$60K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, lilac lotion is a $60K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lilac lotion market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #960
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 40%
- Out of stock
- 9.0%
- Avg brand age
- 67 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
160
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
16%
- Bath & Body Works42%
- Hempz17%
- Native9%
- Deep Steep7%
- MegustaMe5%
- QKCXHB5%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Top lilac lotion search terms
- lilac lotion14K/yr
- fresh cut lilacs bath and body works14K/yr
- lilac body lotion4K/yr
- bath and body works lilac4K/yr
- bath and body works fresh cut lilacs4K/yr
- fresh cut lilacs4K/yr
Top lilac lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.
Hempz$13.114.5★672 rev
Native Body Lotion Contains Naturally Derived Plant-Based Moisturizers for Women and Men | Restores Dry Skin Lilac & White Tea 16.5 fl oz
Native$13.134.6★4,770 rev
Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration
Deep Steep$14.904.1★318 rev
Bath and Body Works Fresh Cut Lilacs Fine Fragrance Mist 8 Fluid Ounce Body Spray Diamond Plate Decorative Bottle Purple (2023 Limited Edition)
Bath & Body Works$24.084.7★13 rev
MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
MegustaMe$13.083.2★38 rev
Newest
by launch date
Bath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)
Bath & Body Works$14.1714 rev
MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
MegustaMe$13.0838 rev
Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
Jergens$7.29977 rev
Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.
Hempz$13.11672 rev
Botanical Beauty LILAC OIL BUTTER 100% Natural Lilac Essential Oil in Shea Nut Butter for FACE SKIN BODY HAIR NAILS. Beauty Skin Moisturizer Oil Butter (4 Fl Oz)
Botanical Beauty$16.4850 rev
Trending
90-day click momentumBath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)
Bath & Body Works$14.174.3★
MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
MegustaMe$13.083.2★
Bath and Body Works - Fresh Cut Lilacs - Full Size Set - Shower Gel Body Lotion Fine Fragrance Mist- 2021
Bath & Body Works$37.824.4★
Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration
Deep Steep$14.904.1★
Bath & Body Works Gentle Foaming Hand Soap 8.75 oz (Fresh Cut Lilacs)
Bath & Body Works$14.084.6★
What buyers say about lilac lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“moisturizes beautifully”
“Goes on smoothly”
“GOOD VALUE”
“Great for dry skin”
“Absorbs well”
“Good quality”
“Gift”
“I love the consistency”
“I like the thickness of this lotion and the scent”
What buyers complain about
“It smells like coconut”
“most expensive one”
“bottle was smaller than I thought”
“skin still feels dry”
“PUMP is apparently defective”
“makes skin looks oiled up”
“then broke off”
“so the butter is thick”
“The stickiness slowly goes away”
“Too musky, Im allergic”
Top return reasons
Common questions
- Is lilac lotion profitable to sell on Amazon United States?
- The niche generates $60K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the lilac lotion niche?
- 14 brands and 160 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in lilac lotion?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for lilac lotion peak?
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lilac lotion niche?
- Listings span $7.02–$50.63; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.