Lilac Lotion
MaybeReturns run at only 0.6% of orders. But shoppers spend only $60K a year here, so Lilac Lotion is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $60K/yr45K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 160 sellers
Flapen Score
Lilac Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Lilac Lotion is stronger. Inside it, weaker.
Market
The Lilac Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Lilac Lotion 45K times last year and spent an estimated $60K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $60Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- lilac lotion14K searches a year
02 · Price
A sale here is worth $21.21.
Listings sell for $21.21 on average, from $7.02 to $50.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.21 that is $0 to $2K a year per listing.
- Average price
- $21.21inside the $15 to $100 sweet spot
- Price range
- $7.02–$50.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #960 within Lotions. It carries 1,634 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 70%
- Out of stock, average day
- 9.0%
- Average rank
- #960in Lotions
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,634per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Lilac Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.
- Price
- $13.11
- Rating
- 4.5/5
- Reviews
- 672
- Age
- 1y ago

Native Body Lotion Contains Naturally Derived Plant-Based Moisturizers for Women and Men | Restores Dry Skin Lilac & White Tea 16.5 fl oz
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 2y ago

Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration
- Price
- $14.90
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 9y ago

Bath and Body Works Fresh Cut Lilacs Fine Fragrance Mist 8 Fluid Ounce Body Spray Diamond Plate Decorative Bottle Purple (2023 Limited Edition)
- Price
- $24.08
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 2y ago

MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
- Price
- $13.08
- Rating
- 3.2/5
- Reviews
- 38
- Age
- 5mo ago
Trending
90-day click momentum
Bath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)
- Price
- $14.17
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 3mo ago

MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
- Price
- $13.08
- Rating
- 3.2/5
- Reviews
- 38
- Age
- 5mo ago

Bath and Body Works - Fresh Cut Lilacs - Full Size Set - Shower Gel Body Lotion Fine Fragrance Mist- 2021
- Price
- $37.82
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 5y ago

Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration
- Price
- $14.90
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 9y ago

Bath & Body Works Gentle Foaming Hand Soap 8.75 oz (Fresh Cut Lilacs)
- Price
- $14.08
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 3y ago
Newest
by launch date
Bath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)
- Price
- $14.17
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 3mo ago

MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)
- Price
- $13.08
- Rating
- 3.2/5
- Reviews
- 38
- Age
- 5mo ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.
- Price
- $13.11
- Rating
- 4.5/5
- Reviews
- 672
- Age
- 1y ago

Botanical Beauty LILAC OIL BUTTER 100% Natural Lilac Essential Oil in Shea Nut Butter for FACE SKIN BODY HAIR NAILS. Beauty Skin Moisturizer Oil Butter (4 Fl Oz)
- Price
- $16.48
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
160
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
16%
- Bath & Body Works42%
- Hempz17%
- Native9%
- Deep Steep7%
- MegustaMe5%
- QKCXHB5%
- Open — no brand owns it (8 brands, 16%)
Demand
Lilac Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Lilac Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lilac lotion14K/yr
- fresh cut lilacs bath and body works14K/yr
- lilac body lotion4K/yr
- bath and body works lilac4K/yr
- bath and body works fresh cut lilacs4K/yr
- fresh cut lilacs4K/yr
Reviews and returns
What reviews say buyers love and hate about Lilac Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It smells like coconut
Smells like plastic
Did not like the smell
most expensive one
Waste of money
This is overpriced
bottle was smaller than I thought
small for price
Bottle was smaller than I thought it would be
skin still feels dry
its not very moisturizing
Lotion kinda dry
PUMP is apparently defective
Pump issues
Pump is not great
Love
Smells clean
Great fragrance
Delicate smell
moisturizes beautifully
Great moisturizer
Very moisturizing
Goes on smoothly
My skin is so soft
It feels so smooth
GOOD VALUE
Money well spent
Value for money
Great for dry skin
Helped moisturize my severely dry skin
Really helps with dry skin
Return
0.6% Return rate 14% Fixable by listing
It smells like coconut
Smells like plastic
Did not like the smell
PUMP is apparently defective
Pump issues
Pump is not great
bottle was smaller than I thought
small for price
Bottle was smaller than I thought it would be
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lilac Lotion questions
Answered from the same tracked data.









