Is lilac and gooseberries perfume profitable to sell on Amazon United States?

The niche generates $56K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (47/100).

How competitive is the lilac and gooseberries perfume niche?

7 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lilac and gooseberries perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.

When does demand for lilac and gooseberries perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the lilac and gooseberries perfume niche?

Listings span $8.99–$99.33; the average listing price is $38.21 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.

lilac and gooseberries perfume

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.21

avg listing price — sweet spot $15–$100

Price range

Great$8.99–$99.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,224.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$56K

$56K/yr · 36K searches

According to Flapen's Amazon United States niche tracking, lilac and gooseberries perfume is a $56K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lilac and gooseberries perfume market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $48K–$57K; units × avg price
Conversion rate: 4.1%
Avg BSR: #3,394
Page quality: 0%
Prime: 54%
Sponsored: 85%
Out of stock: 8.6%
Avg brand age: 60 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

BELLA DES NATURAL BEAUTY69%
SHAY & BLUE8%
Pink Parchment Soaps7%
Sol de Janeiro6%
Generic4%
Swiss Arabian4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top lilac and gooseberries perfume search terms

lilac and gooseberries perfume17K/yr +11.8%4.3% conv.
shay and blue lilac and gooseberries8K/yr +26.3%1.8% conv.
bella des natural beauty5K/yr +10.3%2.8% conv.
lilac and gooseberries3K/yr -1.9%3.3% conv.
lilac and gooseberry perfume3K/yr -2.0%4.8% conv.

All search terms

Top lilac and gooseberries perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BELLA DES NATURAL BEAUTY Lilac and Gooseberry Perfume Oil | .3 ounces Roll On Bottle | Phthalate Free Fragrance | Yennefer Perfume Scent of a Sorceress

BELLA DES NATURAL BEAUTY$19.794.4★1,513 rev

BELLA DES NATURAL BEAUTY Lilac and Gooseberry Perfume Spray | 2 ounce Glass Bottle | Yennefers Perfume | Phthalate Free Fragrance | Scent of a Sorceress

BELLA DES NATURAL BEAUTY$69.524.6★133 rev

Shay & Blue London English Cherry Blossom 3.4 oz Eau de Parfum Spray

SHAY & BLUE$90.004.4★53 rev

Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$24.464.7★7,088 rev

Lilac & Gooseberry Gift Set | Perfume with Soy Candle Tin and Lip Balm | Full Size Products | Yennefer Scent of a Sorceress by Bella Des Natural Beauty

BELLA DES NATURAL BEAUTY$30.014.5★173 rev

Newest

by launch date

BELLA DES NATURAL BEAUTY Lilac and Gooseberry Perfume Oil | Extra Large 1 ounce Roll On Bottle | Phthalate Free Fragrance | Yennefers Perfume Scent of a Sorceress

BELLA DES NATURAL BEAUTY$44.280 rev

10mo ago

Pink Parchment Soaps Lilac and Gooseberry Perfume Oil - .3 oz Rollerball Perfume | Phthalate Free | Perfume For Women

Pink Parchment Soaps$15.9023 rev

2y ago

Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$24.467,088 rev

2y ago

Yennefer-Inspired Lilac and Gooseberries Solid Perfume (1 oz / 30g)

Generic$27.8616 rev

4y ago

Pink Parchment Soaps Lilac and Gooseberry Spray On Perfume - 1.5 oz

Pink Parchment Soaps$29.796 rev

4y ago

What buyers say about lilac and gooseberries perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell76%

“Beautifully scented”

Value For Money3%

“Great price”

Size-Overall3%

“Beautiful bottle, nice size”

Durability2%

“lasts a while”

Advertised Vs Actual Product2%

“Better than expected”

Quality-Overall2%

“Excellent product”

Soft Feel2%

“It is soft, warm, slightly musky, powdery, rich, elegant with a very slight floral”

Color1%

“I love love love the hues”

Ease Of Use1%

“Easy to use”

Gifting Purpose1%

“Great gift”

What buyers complain about

Smell62%

“it smelled rancid”

Durability10%

“Doesn't last”

Value For Money4%

“Overpriced”

Allergies3%

“This product caused me a huge allergic skin reaction on my neck and face”

Size-Overall2%

“A little small”

Leak-Proof1%

“every liquid was drained”

Product Condition1%

“It's a tester and half used”

Moist/Dry1%

“it dries I cant smell it anymore”

Hard Feel1%

“im sorry its a very HARD NO for me”

Oily/Greasy1%

“it smells oily”

Top return reasons

Smell78%

Advertised Vs Actual Product12%

Leak-Proof4%

Size-Overall1%

Oily/Greasy1%

Durability1%