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Lilac and Gooseberries Perfume

Fail

Shoppers spend an estimated $56K a year here, so Lilac and Gooseberries Perfume is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$56K/yr36K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
73%top-5 click share · 7 brands · 20 sellers

Flapen Score

Lilac and Gooseberries Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Lilac and Gooseberries Perfume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lilac and Gooseberries Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Lilac and Gooseberries Perfume 36K times last year and spent an estimated $56K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
4.1%
Market size, estimated
$56Ka year
Peak month
November2.3× the quietest month
Top search term
lilac and gooseberries perfume17K searches a year

02 · Price

A sale here is worth $38.21.

Listings sell for $38.21 on average, from $8.99 to $99.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.21 that is $0 to $4K a year per listing.

Average price
$38.21inside the $15 to $100 sweet spot
Price range
$8.99–$99.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,394 within Women's. It carries 1,225 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
54%
Out of stock, average day
8.6%
Average rank
#3,394in Women's
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,225per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Lilac and Gooseberries Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 169%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Lilac and Gooseberries Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lilac and Gooseberries Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lilac and gooseberries perfume17K/yr
  • shay and blue lilac and gooseberries8K/yr
  • bella des natural beauty5K/yr
  • lilac and gooseberries3K/yr
  • lilac and gooseberry perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Lilac and Gooseberries Perfume

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
62%of negative reviews mention “Smell”
0.6%of orders come back
“it smelled rancid”
A buyer, on “Smell”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lilac and Gooseberries Perfume questions

Answered from the same tracked data.