Light Up Scrunchies

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

8.7%

Market size, estimated

$128Ka year

Peak month

October1.7× the quietest month

Top search term

light up scrunchies42K searches a year

Listings sell for $13.83 on average, from $5.18 to $34.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.83 that is $3K to $7K a year per listing.

Average price

$13.83under the $15 to $100 sweet spot

Price range

$5.18–$34.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

2.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,065 within Elastics & Ties. It carries 1,954 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#1,065in Elastics & Ties

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,954per listing

Listings tracked

28

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months