Light Purple Hair Extensions

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

3.8%

Market size, estimated

$22Ka year

Top search term

lavender hair extensions15K searches a year

Listings sell for $13.95 on average, from $6.51 to $42.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.95 that is $1K to $3K a year per listing.

Average price

$13.95under the $15 to $100 sweet spot

Price range

$6.51–$42.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #535 within Hair Extensions. It carries 6,059 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#535in Hair Extensions

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

6,059per listing

Listings tracked

27

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months