Light Pink Nail Polish

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months

651K

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

4.8%

Market size, estimated

$299Ka year

Peak month

July7.3× the quietest month

Top search term

light pink nail polish138K searches a year

Listings sell for $9.48 on average, from $1.31 to $23.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $9.48 that is $9K to $12K a year per listing.

Average price

$9.48under the $15 to $100 sweet spot

Price range

$1.31–$23.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$12K

Returns

0.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Nail Polish. It carries 23,417 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Nail Polish

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

23,417per listing

Listings tracked

34

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months