Light Pink Hair Dye

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

4.3%

Market size, estimated

$160Ka year

Peak month

May2.2× the quietest month

Top search term

light pink hair dye75K searches a year

Listings sell for $14.31 on average, from $8.21 to $35.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.31 that is $7K to $11K a year per listing.

Average price

$14.31under the $15 to $100 sweet spot

Price range

$8.21–$35.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #145 within Hair Coloring Products. It carries 20,882 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#145in Hair Coloring Products

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

20,882per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months