Light Hold Pomade
FailThe top 5 brands take 97% of clicks, so Light Hold Pomade is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $45K/yr19K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 40 sellers
Flapen Score
Light Hold Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Light Hold Pomade is stronger. Inside it, weaker.
Market
The Light Hold Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Light Hold Pomade 19K times last year and spent an estimated $45K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 18.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 18.4%
- Market size, estimated
- $45Ka year
- Top search term
- american crew cream pomade7K searches a year
02 · Price
A sale here is worth $12.89.
Listings sell for $12.89 on average, from $6.58 to $21.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.89 that is $3K to $6K a year per listing.
- Average price
- $12.89under the $15 to $100 sweet spot
- Price range
- $6.58–$21.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Gels. It carries 1,848 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Gels
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,848per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Light Hold Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Crew Mens Hair Cream Pomade Like Styling Gel with Light Hold & Low Shine 3 oz
- Price
- $14.33
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 3y ago

Fix Your Lid Ultra Light Pomade for Men - Water-Based Pomade with Low Hold and Low Shine - Match All Mens Hair Types & Styles - Easy to Wash Out - 3.75 oz
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 1y ago

American Crew Mens Hair Pomade (OLD VERSION) Like Hair Gel with Light Hold & Low Shine 3 Oz (Pack of 1)
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 8y ago

Suave Hair Pomade for Men Barber Essentials Styling Light Hold and No Shine For Enhancing Hair Shape and Reducing Frizz 1.75 oz
- Price
- $6.58
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 1y ago

Baxter of California Cream Pomade for Men and Women Natural Finish Light Hold Barbershop Quality Smooths Classic Looks Perfect for Texturizing Straight or Wavy Hair 2 Ounce
- Price
- $21.46
- Rating
- 4.5/5
- Reviews
- 1,477
- Age
- 15y ago
Trending
estimated 90-day click momentum
Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 3,845
- Age
- 5mo ago

Suave Hair Pomade for Men Barber Essentials Styling Light Hold and No Shine For Enhancing Hair Shape and Reducing Frizz 1.75 oz
- Price
- $6.58
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 1y ago

American Crew Mens Hair Pomade (OLD VERSION) Like Hair Gel with Light Hold & Low Shine 3 Oz (Pack of 1)
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 8y ago

Fix Your Lid Ultra Light Pomade for Men - Water-Based Pomade with Low Hold and Low Shine - Match All Mens Hair Types & Styles - Easy to Wash Out - 3.75 oz
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 1y ago

American Crew Mens Hair Cream Pomade Like Styling Gel with Light Hold & Low Shine 3 oz
- Price
- $14.33
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 3y ago
Newest
by launch date
Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 3,845
- Age
- 5mo ago

Fix Your Lid Ultra Light Pomade for Men - Water-Based Pomade with Low Hold and Low Shine - Match All Mens Hair Types & Styles - Easy to Wash Out - 3.75 oz
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 1y ago

Suave Hair Pomade for Men Barber Essentials Styling Light Hold and No Shine For Enhancing Hair Shape and Reducing Frizz 1.75 oz
- Price
- $6.58
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 1y ago

American Crew Mens Hair Cream Pomade Like Styling Gel with Light Hold & Low Shine 3 oz
- Price
- $14.33
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 3y ago

American Crew Mens Hair Pomade (OLD VERSION) Like Hair Gel with Light Hold & Low Shine 3 Oz (Pack of 1)
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 1,957
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
40
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- AMERICAN CREW74%
- Fix Your Lid10%
- Suave4%
- Baxter of California4%
- Old Spice4%
- Suavecito3%
- Open — no brand owns it (0%)
Search terms
Top Light Hold Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american crew cream pomade7K/yr
- light hold pomade5K/yr
- light pomade for men3K/yr
- pomade light hold2K/yr
- crew cream pomade2K/yr
Reviews and returns
What reviews say buyers love and hate about Light Hold Pomade
We read the reviews and the return reasons for every product selling here.
“Kind of a funky aroma. in a bad way”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Hold Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









