Light Hold Pomade
FailThe top 5 brands take 97% of clicks, so Light Hold Pomade is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $45K/yr19K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 40 sellers
Flapen Score
Light Hold Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Light Hold Pomade is stronger. Inside it, weaker.
Market
The Light Hold Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Light Hold Pomade 19K times last year and spent an estimated $45K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 18.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 18.4%
- Market size, estimated
- $45Ka year
- Top search term
- american crew cream pomade7K searches a year
02 · Price
A sale here is worth $12.89.
Listings sell for $12.89 on average, from $6.58 to $21.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.89 that is $3K to $6K a year per listing.
- Average price
- $12.89under the $15 to $100 sweet spot
- Price range
- $6.58–$21.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Gels. It carries 1,848 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Gels
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,848per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Light Hold Pomade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
40
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 210%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (0%)
Search terms
Top Light Hold Pomade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american crew cream pomade7K/yr
- light hold pomade5K/yr
- light pomade for men3K/yr
- pomade light hold2K/yr
- crew cream pomade2K/yr
Reviews and returns
What reviews say buyers love and hate about Light Hold Pomade
We read the reviews and the return reasons for every product selling here.
“Kind of a funky aroma. in a bad way”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Hold Pomade questions
Answered from the same tracked data.









