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Light Hold Pomade

Fail

The top 5 brands take 97% of clicks, so Light Hold Pomade is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$45K/yr19K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
89%top-5 click share · 6 brands · 40 sellers

Flapen Score

Light Hold Pomade against its category

The dotted line is the Beauty & Personal Care average. Past it, Light Hold Pomade is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Hold Pomade market on Amazon at a glance

Shoppers on Amazon United States searched for Light Hold Pomade 19K times last year and spent an estimated $45K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
18.4%
Market size, estimated
$45Ka year
Top search term
american crew cream pomade7K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $6.58 to $21.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.89 that is $3K to $6K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$6.58–$21.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Gels. It carries 1,848 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Gels
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,848per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
113 months

Products

Top Light Hold Pomade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Search terms

Top Light Hold Pomade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american crew cream pomade7K/yr
  • light hold pomade5K/yr
  • light pomade for men3K/yr
  • pomade light hold2K/yr
  • crew cream pomade2K/yr

Reviews and returns

What reviews say buyers love and hate about Light Hold Pomade

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.6%of orders come back
“Kind of a funky aroma. in a bad way”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Light Hold Pomade questions

Answered from the same tracked data.