Light Hold Gel
FailThe top 5 brands take 100% of clicks, so Light Hold Gel is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $118K/yr22K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 35 sellers
Flapen Score
Light Hold Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Light Hold Gel is stronger. Inside it, weaker.
Market
The Light Hold Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Light Hold Gel 22K times last year and spent an estimated $118K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 24.5% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 24.5%
- Market size, estimated
- $118Ka year
- Top search term
- american crew light hold styling gel7K searches a year
02 · Price
A sale here is worth $21.58.
Listings sell for $21.58 on average, from $12.14 to $41.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $21.58 that is $11K to $16K a year per listing.
- Average price
- $21.58inside the $15 to $100 sweet spot
- Price range
- $12.14–$41.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #414 within Gels. It carries 3,737 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #414in Gels
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,737per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 118 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 118 months
Products
Top Light Hold Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 26%
Demand
Light Hold Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.2× · 8 of 12 months tracked
Search terms
Top Light Hold Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american crew light hold styling gel7K/yr
- mens hair gel light hold7K/yr
- crew light hold styling gel4K/yr
- maen hair gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Light Hold Gel
We read the reviews and the return reasons for every product selling here.
“The smell is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Hold Gel questions
Answered from the same tracked data.