Is Light Brown Lip Liner profitable to sell on Amazon United States?

Flapen scores Light Brown Lip Liner 42 out of 100 on Amazon United States, a Fail. Shoppers spend $104K a year across 25 tracked products. Search demand grew -6.5% in the last 90 days.

How competitive is the Light Brown Lip Liner niche on Amazon United States?

9 brands and 103 sellers compete in Light Brown Lip Liner on Amazon United States. The top 5 Light Brown Lip Liner products take 53% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Light Brown Lip Liner?

Light Brown Lip Liner buyers on Amazon United States complain most about Color, Durability, and Moist/Dry. An estimated 0.6% of orders come back.

When does demand for Light Brown Lip Liner peak?

Search demand for Light Brown Lip Liner on Amazon United States peaks in Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Light Brown Lip Liner niche?

Light Brown Lip Liner sells for $5.17 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $1.05 to $17.10. The average product has 14,140 reviews, the count a new listing must catch up to.

Light Brown Lip Liner

Fail

Prices span $1.05–$17.10, mostly outside the sweet spot, so Light Brown Lip Liner is a Fail.

Flapen Score: 42
42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size: $104K/yr288K searches / yr
90-day growth: -6.5%search demand this quarter
Competition: 53%top-5 click share · 9 brands · 103 sellers

Flapen Score

Light Brown Lip Liner against its category

The dotted line is the Beauty & Personal Care average. Past it, Light Brown Lip Liner is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Light Brown Lip Liner market on Amazon at a glance

Shoppers on Amazon United States searched for Light Brown Lip Liner 288K times last year and spent an estimated $104K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months: 288K
Growth, 90 days vs prior 90: -6.5%
Conversion, latest week: 7.0%
Market size, estimated: $104Ka year
Peak month: December1.7× the quietest month
Top search term: mauve lip liner81K searches a year

02 · Price

A sale here is worth $5.17.

Listings sell for $5.17 on average, from $1.05 to $17.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $5.17 that is $5K to $6K a year per listing.

Average price: $5.17under the $15 to $100 sweet spot
Price range: $1.05–$17.10
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $5K–$6K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Lips. It carries 14,140 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 56%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #12in Lips
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 14,140per listing
Listings tracked: 25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Light Brown Lip Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

103

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Brand 165%
Brand 212%
Brand 37%
Brand 44%
Brand 53%
Brand 63%
Open — no brand owns it (3 brands, 5%)

Demand

Light Brown Lip Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Light Brown Lip Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mauve lip liner81K/yr +0.2%5.7% conv.
wet n wild lip liner95K/yr -12.9%5.1% conv.
wet and wild lip liner64K/yr -6.0%5.4% conv.
lip liner mauve14K/yr +0.1%6.1% conv.
lip liner wet n wild9K/yr -18.6%6.0% conv.
wet n wild gel lip liner5K/yr -0.8%6.2% conv.
mauve lipliner4K/yr +10.9%5.2% conv.
wet wild lip liner5K/yr -2.6%4.5% conv.
wet n wild lipliner4K/yr -12.9%7.3% conv.
wet & wild lip liner3K/yr -10.9%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Light Brown Lip Liner

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”

23%of negative reviews mention “Color”

0.6%of orders come back

“WRONG COLOR”

A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Light Brown Lip Liner questions

Answered from the same tracked data.

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