Light Brown Lip Liner

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

288K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

7.0%

Market size, estimated

$104Ka year

Peak month

December1.7× the quietest month

Top search term

mauve lip liner81K searches a year

Listings sell for $5.17 on average, from $1.05 to $17.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $5.17 that is $5K to $6K a year per listing.

Average price

$5.17under the $15 to $100 sweet spot

Price range

$1.05–$17.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$5K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Lips. It carries 14,140 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Lips

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

14,140per listing

Listings tracked

25

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months