Light Brown Eyeliner

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

7.6%

Market size, estimated

$41Ka year

Top search term

light brown eyeliner52K searches a year

Listings sell for $8.14 on average, from $1.05 to $22.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.14 that is $814 to $2K a year per listing.

Average price

$8.14under the $15 to $100 sweet spot

Price range

$1.05–$22.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$814–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 25,176 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#77in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

25,176per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months