Light Blue Nail Polish

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +80.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+80.0%

Conversion, latest week

4.7%

Market size, estimated

$58Ka year

Peak month

June2.8× the quietest month

Top search term

light blue nail polish78K searches a year

Listings sell for $7.24 on average, from $1.39 to $11.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.24 that is $2K to $4K a year per listing.

Average price

$7.24under the $15 to $100 sweet spot

Price range

$1.39–$11.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #91 within Nail Polish. It carries 8,891 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#91in Nail Polish

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

8,891per listing

Listings tracked

24

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months