Light Blue Nail Polish
MaybeReturns run at only 0.5% of orders. But prices span $1.39–$11.84, mostly outside the sweet spot, so Light Blue Nail Polish is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $58K/yr172K searches / yr
- 90-day growth
- +80.0%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 82 sellers
Flapen Score
Light Blue Nail Polish against its category
The dotted line is the Beauty & Personal Care average. Past it, Light Blue Nail Polish is stronger. Inside it, weaker.
Market
The Light Blue Nail Polish market on Amazon at a glance
Light Blue Nail Polish is a $58K a year market on Amazon United States, with 172K searches a year. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 172K times a year and 4.7% buy. Search demand moved +80.0% in 90 days, so the market is growing into its $58K a year.
- Search volume
- 172K
- Search growth, 90 days
- +80.0%
- Conversion
- 4.7%
- Market size
- $58K
02 · Money
The money is thin.
Shoppers bought 8K to 10K units at $7.24 on average, 250 to 500 per product. Units times price is $58K to $72K a year.
- Units sold
- 8K–10K
- Units per product
- 250–500
- Average price
- $7.24
- Units × price
- $58K–$72K
03 · Shelf
Brands here are settling in.
The average listing ranks #91. 100% of listings ship Prime. 79% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.7% of the time. The average brand has sold here for 50 months.
- Average BSR
- #91
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.7%
- Average brand age
- 50 months
Products
Top Light Blue Nail Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OPI Nail Lacquer Its a Boy! | Opaque Soft Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free
- Price
- $11.70
- Rating
- 4.6/5
- Reviews
- 21,489
- Age
- 10y ago
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 489 Up in the Clouds | Pale Sky Blue Nail Color.
- Price
- $5.89
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 3y ago
OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 21,489
- Age
- 2y ago
Sally Hansen Hard As Nails Color N-Ice Rock 0.45 Fluid Ounce
- Price
- $2.14
- Rating
- 4.4/5
- Reviews
- 28,405
- Age
- 12y ago
essie Nail Polish Glossy Shine Sparkling Blue Bikini So Teeny 0.46 Ounce
- Price
- $7.69
- Rating
- 4.6/5
- Reviews
- 13,561
- Age
- 13y ago
Trending
90-day click momentum
AZUREBEAUTY Nail Polish Set Quick Dry Non-Gel Fingernail Polish 4 Colors(Sky Baby Royal Navy Blue) Glossy DIY At-Home Manicure Gift Set for Women
- Price
- $9.11
- Rating
- 4.1/5
- Reviews
- 1,403
- Age
- 4mo ago
Sally Hansen Hard As Nails Color N-Ice Rock 0.45 Fluid Ounce
- Price
- $2.14
- Rating
- 4.4/5
- Reviews
- 28,405
- Age
- 12y ago
OpenLive 16.5ml Jelly Baby Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
- Price
- $4.78
- Rating
- 4.1/5
- Reviews
- 193
- Age
- 1y ago
OPI Nail Lacquer *Verified* | Opaque Bright Blue Crme Chip Resistant Nail Polish Your Way Collection
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 21,489
- Age
- 2y ago
MAYCHAO 15ML Blue Gel Nail Polish 1Pc Baby Blue Gel Polish Soak Off UV LED Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ
- Price
- $5.86
- Rating
- 4.3/5
- Reviews
- 7,078
- Age
- 3y ago
Newest
by launch dateAZUREBEAUTY Nail Polish Set Quick Dry Non-Gel Fingernail Polish 4 Colors(Sky Baby Royal Navy Blue) Glossy DIY At-Home Manicure Gift Set for Women
- Price
- $9.11
- Rating
- 4.1/5
- Reviews
- 1,403
- Age
- 4mo ago
OpenLive 16.5ml Light Blue Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- $5.98
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 9mo ago
OPI RapiDry Baby Blue Me Away | Opaque Light Blue Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
- Price
- $9.28
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 10mo ago
OpenLive 16.5ml Jelly Baby Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
- Price
- $4.78
- Rating
- 4.1/5
- Reviews
- 193
- Age
- 1y ago
OPI RapiDry Snap Your Fingers | Opaque Soft Blue Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 9,595
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
82
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
7%
- OPI33%
- Sally Hansen22%
- essie17%
- CANNI8%
- AZUREBEAUTY7%
- OpenLive5%
- Open — no brand owns it (4 brands, 7%)
Demand
Light Blue Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×
Search terms
Top Light Blue Nail Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light blue nail polish78K/yr
- baby blue nail polish46K/yr
- sky blue nail polish13K/yr
- pastel blue nail polish6K/yr
- pale blue nail polish5K/yr
- nail polish light blue6K/yr
- powder blue nail polish4K/yr
- ice blue nail polish5K/yr
- opi light blue nail polish4K/yr
- light blue nail polish quick dry3K/yr
Reviews and returns
What reviews say buyers love and hate about Light Blue Nail Polish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
BUT this is not the color I expected
Very disappointed in color received
Not blue at all
Terrible product
Horrible quality - went on extremely unevenly
Bad quality
Doesnt dry
doest dry very fast
This seems half dried out
Super thick
But the polish itself is very thick
Its a little thicker than I expected
Very sticky and would not dry
Still sticky next day
it is sooooooooo sticky when applying that it doesnt apply on good
Love
Cute color
Color is beautiful
the color is beautiful
The durability is great
Durable and long lasting, these are definitely going to be my summer go to nail polish colors
Beautiful and durable and easy to put on
purchased this purely based on the color—the quality made me remember why I normally buy better gel brands
Excellent quality
100% great product
Provides a nice finish to my nails
Beautiful color and the gel finish is salon quality
Cured wonderfully and seams to be pretty durable so far
ease of application
Easy to appy
easy to apply
Return
0.5% Return rate 71% Fixable by listing
BUT this is not the color I expected
Very disappointed in color received
Not blue at all
Doesnt dry
doest dry very fast
This seems half dried out
Super thick
But the polish itself is very thick
Its a little thicker than I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Blue Nail Polish questions
Answered from the same tracked data.