Light Blue

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

1.7%

Market size, estimated

$417Ka year

Peak month

December2.9× the quietest month

Top search term

light blue159K searches a year

Listings sell for $53.04 on average, from $10.02 to $135.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $53.04 that is $27K to $40K a year per listing.

Average price

$53.04inside the $15 to $100 sweet spot

Price range

$10.02–$135.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$27K–$40K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #52 within Women's. It carries 1,811 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

5.6%

Average rank

#52in Women's

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,811per listing

Listings tracked

16

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

48 months