Lifting and Firming Facial Massage Device
FailThe top 5 brands take 97% of clicks, so Lifting and Firming Facial Massage Device is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $54K/yr16K searches / yr
- 90-day growth
- +81.7%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 16 sellers
Flapen Score
Lifting and Firming Facial Massage Device against its category
The dotted line is the Beauty & Personal Care average. Past it, Lifting and Firming Facial Massage Device is stronger. Inside it, weaker.
Market
The Lifting and Firming Facial Massage Device market on Amazon at a glance
Shoppers on Amazon United States searched for Lifting and Firming Facial Massage Device 16K times last year and spent an estimated $54K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +81.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $54Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- myoglow face and neck lifting device13K searches a year
02 · Price
A sale here is worth $93.25.
Listings sell for $93.25 on average, from $28.79 to $226.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $93.25 that is $0 to $9K a year per listing.
- Average price
- $93.25inside the $15 to $100 sweet spot
- Price range
- $28.79–$226.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #343 within Skin Care Tools. It carries 492 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 19.5%
- Average rank
- #343in Skin Care Tools
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 492per listing
- Listings tracked
- 11
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Lifting and Firming Facial Massage Device products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 240%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Lifting and Firming Facial Massage Device search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Lifting and Firming Facial Massage Device search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- myoglow face and neck lifting device13K/yr
- luminique face lift device 2.01K/yr
- facial lifting machine485/yr
- facial and neck tightening and lifting devices293/yr
- skin lifting machine285/yr
- fastaid red light therapy for face and neck702/yr
Reviews and returns
What reviews say buyers love and hate about Lifting and Firming Facial Massage Device
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
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FAQ
Common Lifting and Firming Facial Massage Device questions
Answered from the same tracked data.