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Lifecell Glow Self Tanning Drops

Fail

The top 5 brands take 100% of clicks, so Lifecell Glow Self Tanning Drops is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$451K/yr144K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
88%top-5 click share · 5 brands · 9 sellers

Flapen Score

Lifecell Glow Self Tanning Drops against its category

The dotted line is the Beauty & Personal Care average. Past it, Lifecell Glow Self Tanning Drops is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifecell Glow Self Tanning Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Lifecell Glow Self Tanning Drops 144K times last year and spent an estimated $451K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
7.4%
Market size, estimated
$451Ka year
Peak month
March43.2× the quietest month
Top search term
lifecell glow self tanning drops40K searches a year

02 · Price

A sale here is worth $42.23.

Listings sell for $42.23 on average, from $27.18 to $117.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $42.23 that is $32K to $42K a year per listing.

Average price
$42.23inside the $15 to $100 sweet spot
Price range
$27.18–$117.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$42K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Sunscreens & Tanning Products. It carries 5,641 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Sunscreens & Tanning Products
Average rating
3.80 starsAmazon United States average 4.42 stars
Average reviews
5,641per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lifecell Glow Self Tanning Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 242%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Lifecell Glow Self Tanning Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 43.2×

Search terms

Top Lifecell Glow Self Tanning Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifecell glow self tanning drops40K/yr
  • life cell glow self tanning drops29K/yr
  • beauty by earth self tanner face16K/yr
  • beauty by earth face tanner15K/yr
  • life cell glow13K/yr
  • lifecell glow8K/yr
  • beauty by earth tanning drops7K/yr
  • lifecell glow illuminating tanning drops3K/yr
  • lifecell glow self-tanning drops3K/yr
  • lifecell glow tanning drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Lifecell Glow Self Tanning Drops

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.6%of orders come back
“am even darker”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lifecell Glow Self Tanning Drops questions

Answered from the same tracked data.