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Licorice Root Serum

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Licorice Root Serum is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$1.2M/yr982K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
94%top-5 click share · 1 brands · 2 sellers

Flapen Score

Licorice Root Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Licorice Root Serum is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Licorice Root Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Licorice Root Serum 982K times last year and spent an estimated $1.2M. One brand takes every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
5.4%
Market size, estimated
$1.2Ma year
Peak month
June2.6× the quietest month
Top search term
topicals348K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $15.53 to $35.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $23.69 that is $237K to $296K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$15.53–$35.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
$237K–$296K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Serums. It carries 3,536 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Serums
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,536per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Licorice Root Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Licorice Root Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Licorice Root Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • topicals348K/yr
  • faded topicals218K/yr
  • topicals faded serum132K/yr
  • faded75K/yr
  • topicals faded20K/yr
  • topical22K/yr
  • fade24K/yr
  • tropicals15K/yr
  • versed dark spot gel16K/yr
  • faded soap18K/yr

Reviews and returns

What reviews say buyers love and hate about Licorice Root Serum

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Smell”
0.6%of orders come back
“Very weird smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Licorice Root Serum questions

Answered from the same tracked data.