licorice root serum
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Incredible$15.53–$35.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 982K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,536.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, licorice root serum is a $1.2M/yr Amazon United States market (982K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
licorice root serum market data
- Units sold / yr
- 60K–80K
- avg 10,000–12,500/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Topicals100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top licorice root serum search terms
- topicals348K/yr
- faded topicals218K/yr
- topicals faded serum132K/yr
- faded75K/yr
- topicals faded20K/yr
- topical22K/yr
- fade24K/yr
- tropicals15K/yr
- versed dark spot gel16K/yr
- faded soap18K/yr
Top licorice root serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (0.5 Fl Oz)
Topicals$17.374.2★6,672 rev
Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
Topicals$20.814.5★3,987 rev
Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)
Topicals$35.944.2★6,672 rev
Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)
Topicals$15.534.5★1,293 rev
Faded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)
Topicals$27.224.3★494 rev
Newest
by launch dateFaded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)
Topicals$27.22494 rev
Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)
Topicals$15.531,293 rev
Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
Topicals$20.813,987 rev
Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)
Topicals$35.946,672 rev
Topicals High Roller Ingrown Hair Serum | Roll-on Tonic to Soothe and Calm Irritated Skin on Face Armpits and Bikini Areas | Contains Salicylic and Glycolic Acid | Vegan and Cruelty-Free (1.7 Fl Oz)
Topicals$25.242,100 rev
Trending
90-day click momentumTopicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
Topicals$20.814.5★
Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (0.5 Fl Oz)
Topicals$17.374.2★
Topicals High Roller Ingrown Hair Serum | Roll-on Tonic to Soothe and Calm Irritated Skin on Face Armpits and Bikini Areas | Contains Salicylic and Glycolic Acid | Vegan and Cruelty-Free (1.7 Fl Oz)
Topicals$25.244.4★
Topicals Faded Brightening and Clearing Serum | Reduces Discoloration Post-Blemish Marks Scars and Spots | Contains Kojic Acid and Niacinamide | Dermatologist-tested Vegan Cruelty-Free (1.7 Fl Oz)
Topicals$35.944.2★
Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)
Topicals$15.534.5★
What buyers say about licorice root serum
What buyers praise and complain about, mined from review topics.What buyers love
“Really well made”
“Very hydrating”
“Helped my acne scars”
“Value of money”
“Effective”
“effective this is for the skin appearance”
“Easy to put on”
“It has brightened my skin overall”
“adhere well to the skin”
“Smells nice,”
What buyers complain about
“Very weird smell”
“No results”
“Too expensive”
“It s too small”
“No improvement”
“I think it has a little too much adhesive on them”
“Irritated my skin”
“did not hydrate my skin”
“Almost torn my skin off”
“Not for sensitive skin”
Top return reasons
Common questions
- Is licorice root serum profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the licorice root serum niche?
- 1 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in licorice root serum?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for licorice root serum peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the licorice root serum niche?
- Listings span $15.53–$35.94; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 3,536 reviews — the moat a new listing must climb.