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Lice Comb

Maybe

Buyers convert on 14.6% of searches. But the top 5 products take 73% of clicks, so Lice Comb is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.6M/yr1.1M searches / yr
90-day growth
-1.6%search demand this quarter
Competition
73%top-5 click share · 14 brands · 23 sellers

Flapen Score

Lice Comb against its category

The dotted line is the Beauty & Personal Care average. Past it, Lice Comb is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lice Comb market on Amazon at a glance

Shoppers on Amazon United States searched for Lice Comb 1.1M times last year and spent an estimated $1.6M. The top 5 brands take 77% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
14.6%
Market size, estimated
$1.6Ma year
Peak month
October1.4× the quietest month
Top search term
lice comb553K searches a year

02 · Price

A sale here is worth $10.08.

Listings sell for $10.08 on average, from $4.06 to $23.90. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $10.08 that is $81K to $101K a year per listing.

Average price
$10.08under the $15 to $100 sweet spot
Price range
$4.06–$23.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$81K–$101K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Hair Combs. It carries 5,014 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Hair Combs
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,014per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lice Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$159K$318K$477K$636K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

19%

  • OWNHEALER28%
  • Nit Free Terminator24%
  • zYoung13%
  • yumflan6%
  • Okxiri5%
  • JUWANTU4%

Demand

Lice Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lice Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lice comb553K/yr
  • peine para piojos95K/yr
  • lice comb for kids52K/yr
  • nit comb46K/yr
  • lice combs54K/yr
  • lice combs for thick hair43K/yr
  • peines para piojos y liendres31K/yr
  • nit combs for lice20K/yr
  • nit free terminator lice comb20K/yr
  • lice brush25K/yr

Reviews and returns

What reviews say buyers love and hate about Lice Comb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.20

not as effective as I expected

Ineffective

Did not work

Quality-Overall11%+0.84

Cheaply made

disappointing quality

Cheap quality

Ease Of Cleaning8%

Not self cleaning unless the self cleaning is the user

any other things I don't know how to clean it

Not the easiest to clean in the sink just due to the lack of water pressure

Value For Money7%+0.58

cheaper on Amazon

Not worth the money

Waste of money

Hair Related5%−0.04

I started combing through my hair it started to break in pieces

sometimes loses the flakes in my hair

pulled a little bit of hair

Love

Quality-Overall19%+0.84

Excellent Product

Great variety and work very well

It's a higher quality than I expected for the price

Value For Money13%+0.58

good value

Great value

fair price

Advertised Vs Actual Product11%+0.97

exactly as shown

As described

Exactly what I needed

Ease Of Use9%+0.36

Easy to use

easy to handle

Easy to hold

Hair Removal6%+0.44

removes flakes effectively without pulling hair

And does brush well through the hair

Worked well for combing our cats hair and removing fleas

Return

1.0% Return rate 28% Fixable by listing

Functionality-Overall31%▇█▇█▇▇

not as effective as I expected

Ineffective

Did not work

Size-Overall12%▇██▅██

The gaps between the teeth are so large nits pass right through

the rods were a little big

Size is too small

Advertised Vs Actual Product11%█▇▆▇▆▆
Product Condition7%▅▂▄▄▆█

Received already used

Came used

another looked used

Value For Money5%▆█▇█▆▆

cheaper on Amazon

Not worth the money

Waste of money

FAQ

Common Lice Comb questions

Answered from the same tracked data.