Is less is norse opi nail polish profitable to sell on Amazon United States?

The niche generates $59K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (44/100).

How competitive is the less is norse opi nail polish niche?

12 brands and 118 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in less is norse opi nail polish?

Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.4%.

When does demand for less is norse opi nail polish peak?

Demand peaks in Feb–Sep–Oct; the busiest month runs 8.3× the quietest.

What does it cost to enter the less is norse opi nail polish niche?

Listings span $2.25–$23.60; the average listing price is $8.64 (sweet spot $15–$100). The average incumbent carries 16,584 reviews — the moat a new listing must climb.

less is norse opi nail polish

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$2.25–$23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.64

avg listing price — sweet spot $15–$100

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Review moat

Bad16,584.46

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 169K searches

According to Flapen's Amazon United States niche tracking, less is norse opi nail polish is a $59K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

less is norse opi nail polish market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $69K–$86K; units × avg price
Conversion rate: 4.0%
Avg BSR: #304
Page quality: 0%
Prime: 86%
Sponsored: 68%
Out of stock: 0.4%
Avg brand age: 56 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

118

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

Sally Hansen30%
OPI27%
essie19%
GELLEN10%
CANNI3%
GAOY3%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -12.4% search growth over the last 90 days.

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 8.3×

Open Trend

Top less is norse opi nail polish search terms

gray nail polish40K/yr -5.0%3.0% conv.
grey nail polish31K/yr -9.8%3.2% conv.
dark grey nail polish9K/yr -2.8%3.3% conv.
light gray nail polish6K/yr +28.3%2.5% conv.
grey nail polish quick dry5K/yr +24.2%5.3% conv.
dark gray nail polish8K/yr -18.0%3.5% conv.
gray nail polish quick dry6K/yr +19.4%4.5% conv.
light grey nail polish5K/yr +13.8%2.6% conv.
opi less is norse nail polish16K/yr -53.6%10.6% conv.
less is norse opi nail polish13K/yr -54.3%6.9% conv.

All search terms

Top less is norse opi nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Less is Norse | Opaque Dark Blue Crme Chip Resistant Nail Polish | Iceland Collection

OPI$11.914.6★91,450 rev

Sally Hansen Hard as Nails Pumping Iron Long Lasting Chip Resistant Opaque Shimmery Silver Nail Polish

Sally Hansen$2.254.4★28,405 rev

Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Creme | 67 Extrava-grey | Cool Gray Nail Color

Sally Hansen$6.324.5★19,800 rev

GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip

GELLEN$10.164.2★2,868 rev

essie Nail Polish Glossy Shine Finish Petal Pushers 0.46 fl. oz.

essie$7.324.4★1,929 rev

Newest

by launch date

QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10

QUÉVINA$7.9418 rev

7mo ago

GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip

GELLEN$10.162,868 rev

11mo ago

GELLEN 6PCS Black White Gray Nail Polish with Base Top Coat No Lamp Needed

GELLEN$9.682,868 rev

11mo ago

MIZHSE Dark Grey Mirror Nail Polish Quick Dry Metallic Nail Polish Air Dry Fast Chrome Nail Lacquer Black Oil-based Nail Art Manicure DIY Home

MIZHSE$7.82554 rev

1y ago

GELLEN Black White Gray Nail Polish Set Quick Dry Natural Traditional Regular Nail Polish Fall Winter 6 Colors for Fingernails Toe Nails Home Salon Not UV Gel Hema Free Toxin Free

GELLEN$10.842,868 rev

1y ago

What buyers say about less is norse opi nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color57%

“Colors are beautiful”

Drying Time5%

“Dries quickly”

Quality-Overall5%

“The quality is fun and chrome like”

Durability5%

“still looks good”

Moist/Dry3%

“Quick dry for sure”

Advertised Vs Actual Product3%

“This is better than expected”

Ease Of Application2%

“Easy to apply”

Soft Feel2%

“It goes on smoothly”

Stitch/Finish/Polish2%

“The polish itself is great”

Value For Money2%

“The price is great too”

What buyers complain about

Color31%

“Expected it to be a darker shade of grey”

Moist/Dry8%

“only redeeming quality is it drys fast”

Product Condition6%

“My nail polish arrived in used condition, half empty”

Paint Quality6%

“after just one hour the paint started to peel off”

Durability5%

“The bottle cap broke in half right after the first use”

Thickness3%

“Too thick to use”

Advertised Vs Actual Product3%

“They do not match the description”

Quality-Overall3%

“only redeeming quality is it drys fast”

Dilute/Watery3%

“Seems diluted - not typical Essie”

Coverage3%

“Not impressed with the coverage”

Top return reasons

Color42%

Advertised Vs Actual Product13%

Moist/Dry7%

Quality-Overall6%

Functionality-Overall6%

Thickness5%

Texture/Consistency-Overall3%

Size-Overall3%

Durability2%

Leak-Proof2%

Common questions

Is less is norse opi nail polish profitable to sell on Amazon United States?: The niche generates $59K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (44/100).
How competitive is the less is norse opi nail polish niche?: 12 brands and 118 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in less is norse opi nail polish?: Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.4%.
When does demand for less is norse opi nail polish peak?: Demand peaks in Feb–Sep–Oct; the busiest month runs 8.3× the quietest.
What does it cost to enter the less is norse opi nail polish niche?: Listings span $2.25–$23.60; the average listing price is $8.64 (sweet spot $15–$100). The average incumbent carries 16,584 reviews — the moat a new listing must climb.