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Lemon Verbena Hand Soap

Fail

The top 5 brands take 100% of clicks, so Lemon Verbena Hand Soap is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$265K/yr84K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
93%top-5 click share · 4 brands · 694 sellers

Flapen Score

Lemon Verbena Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Lemon Verbena Hand Soap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Verbena Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Verbena Hand Soap 84K times last year and spent an estimated $265K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
19.4%
Market size, estimated
$265Ka year
Top search term
lemon verbena hand soap27K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $4.65 to $49.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $16.35 that is $33K to $41K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$4.65–$49.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Cleansers. It carries 34,755 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
34,755per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Lemon Verbena Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

694

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 33%
  • Brand 43%

Demand

Lemon Verbena Hand Soap search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lemon Verbena Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon verbena hand soap27K/yr
  • mrs meyers lemon verbena hand soap refill7K/yr
  • lemon verbena hand soap refill9K/yr
  • meyers hand soap lemon6K/yr
  • meyers lemon hand soap5K/yr
  • mrs meyers hand soap lemon4K/yr
  • mrs meyers hand soap lemon verbena5K/yr
  • meyers hand soap lemon verbena4K/yr
  • mrs meyers hand soap refill lemon verbena4K/yr
  • lemon verbena mrs. meyers hand soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Verbena Hand Soap

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.3%of orders come back
“Strong smell”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lemon Verbena Hand Soap questions

Answered from the same tracked data.