Skip to content

Lemon Turmeric & Kojic Acid Brightening Soap

Fail

Shoppers spend an estimated $2K a year here, so Lemon Turmeric & Kojic Acid Brightening Soap is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$2K/yr13K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
78%top-5 click share · 6 brands · 10 sellers

Flapen Score

Lemon Turmeric & Kojic Acid Brightening Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Lemon Turmeric & Kojic Acid Brightening Soap is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Turmeric & Kojic Acid Brightening Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Turmeric & Kojic Acid Brightening Soap 13K times last year and spent an estimated $2K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
1.7%
Market size, estimated
$2Ka year
Peak month
April7.3× the quietest month
Top search term
lemon kojic acid turmeric soap bar4K searches a year

02 · Price

A sale here is worth $11.11.

Listings sell for $11.11 on average, from $7.35 to $15.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $11.11 that is $0 to $1K a year per listing.

Average price
$11.11under the $15 to $100 sweet spot
Price range
$7.35–$15.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #497 within Cleansers. It carries 18,664 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#497in Cleansers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
18,664per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lemon Turmeric & Kojic Acid Brightening Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Lemon Turmeric & Kojic Acid Brightening Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.3×

Search terms

Top Lemon Turmeric & Kojic Acid Brightening Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon kojic acid turmeric soap bar4K/yr
  • lemon turmeric & kojic acid brightening soap5K/yr
  • turmeric lemon kojic soap bars for dark spots797/yr
  • lemon turmeric soap bar kojic acid699/yr
  • lemon turmeric soap for dark spots2K/yr
  • lemon turmeric & kojic acid soap452/yr
  • lemon kojic acid soap bar77/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Turmeric & Kojic Acid Brightening Soap

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
20%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lemon Turmeric & Kojic Acid Brightening Soap questions

Answered from the same tracked data.