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Lemon Shampoo

Fail

The top 5 brands take 95% of clicks, so Lemon Shampoo is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$106K/yr73K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
61%top-5 click share · 9 brands · 595 sellers

Flapen Score

Lemon Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Lemon Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Shampoo 73K times last year and spent an estimated $106K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
8.9%
Market size, estimated
$106Ka year
Top search term
lemon shampoo20K searches a year

02 · Price

A sale here is worth $16.40.

Listings sell for $16.40 on average, from $7.45 to $57.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.40 that is $4K to $8K a year per listing.

Average price
$16.40inside the $15 to $100 sweet spot
Price range
$7.45–$57.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,301 within Conditioners. It carries 4,081 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#1,301in Conditioners
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,081per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Lemon Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

595

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

4%

  • Brand 142%
  • Brand 240%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Lemon Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Lemon Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon shampoo20K/yr
  • desert essence shampoo and conditioner set12K/yr
  • avalon organics shampoo lemon7K/yr
  • lemon shampoo and conditioner7K/yr
  • lemon up shampoo6K/yr
  • avalon organics clarifying lemon shampoo6K/yr
  • avalon organics lemon shampoo5K/yr
  • desert essence shampoo and conditioner4K/yr
  • avalon organics clarifying shampoo3K/yr
  • avalon lemon shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Shampoo

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.5%of orders come back
“No fragrance”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lemon Shampoo questions

Answered from the same tracked data.