Is lemon hand soap refill profitable to sell on Amazon United States?

The niche generates $123K/yr across 10 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (43/100).

How competitive is the lemon hand soap refill niche?

6 brands and 640 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in lemon hand soap refill?

Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.

When does demand for lemon hand soap refill peak?

Demand peaks in Jun–Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the lemon hand soap refill niche?

Listings span $4.07–$19.96; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 18,602 reviews — the moat a new listing must climb.

lemon hand soap refill

Skip it

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.99

avg listing price — sweet spot $15–$100

Price range

Okay$4.07–$19.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$123K

$123K/yr · 69K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,601.7

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, lemon hand soap refill is a $123K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun–Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lemon hand soap refill market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $125K–$150K; units × avg price
Conversion rate: 17.9%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

640

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Mrs. MEYER'S46%
Cleancult17%
J.R. Watkins12%
Softsoap11%
ROMIIE ZOI7%
Amazon Basics7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +19.9% search growth over the last 90 days.

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top lemon hand soap refill search terms

lemon hand soap refill24K/yr +21.9%11.5% conv.
hand soap refill lemon6K/yr +161.6%12.6% conv.
mrs meyers lemon verbena hand soap refill7K/yr +4.0%22.0% conv.
lemon verbena hand soap refill9K/yr +11.6%11.5% conv.
lemon soap refill6K/yr +19.0%12.3% conv.
citrus hand soap refill4K/yr +0.5%8.6% conv.
mrs meyers hand soap refill lemon verbena4K/yr +80.1%26.9% conv.
meyers hand soap refill lemon3K/yr -30.1%30.9% conv.
meyers hand soap refill lemon verbena4K/yr -24.0%34.4% conv.
hand soap refills lemon3K/yr -78.3%10.7% conv.

All search terms

Top lemon hand soap refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz

Mrs. MEYER'S$7.854.7★92,922 rev

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack

Cleancult$6.364.4★6,649 rev

J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack

J.R. Watkins$17.804.5★2,637 rev

ROMIIE ZOI Liquid Hand Soap Refills Lemon Gentle & Moisturizing Formula 750 ML/ 26 FL OZ

ROMIIE ZOI$9.914.3★1,832 rev

Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Phthalate-Free Paraben-Free Citrus 50 Fl Oz (Pack of 1) (Previously Solimo)

Amazon Basics$4.074.4★11,948 rev

Newest

by launch date

J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack

J.R. Watkins$17.802,637 rev

1y ago

ROMIIE ZOI Liquid Hand Soap Refills Lemon Gentle & Moisturizing Formula 750 ML/ 26 FL OZ

ROMIIE ZOI$9.911,832 rev

2y ago

Softsoap Antibacterial Refill 50oz Crisp Clean Scent

Softsoap$4.9621,520 rev

2y ago

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack

Cleancult$6.366,649 rev

3y ago

Cleancult Liquid Hand Soap Refills - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/3 Pack

Cleancult$19.966,649 rev

3y ago

What buyers say about lemon hand soap refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Great lemon scent”

Value For Money13%

“Money well spent”

Quality-Overall8%

“Excellent product”

Ease Of Cleaning5%

“Cleans well”

Cleansing4%

“Cleans fine”

Dispensing Mechanism4%

“Perfect for pump dispenser”

Advertised Vs Actual Product4%

“As Advertised”

Efficiency2%

“Gets the job done”

Soft Feel2%

“Gentle on skin”

Lather2%

“the soap lathers really well”

What buyers complain about

Smell28%

“Bad Smell”

Dilute/Watery18%

“Like water”

Thickness4%

“Not as thick as expected”

Lather4%

“Doesn't lather”

Value For Money3%

“Waste of Money”

Ease Of Cleaning3%

“makes a mess”

Leak-Proof3%

“It was leaking”

Moist/Dry3%

“bleed from the dryness”

Size-Overall3%

“Smaller than Expected”

Quality-Overall2%

“not a good quality”

Top return reasons

Smell35%

Leak-Proof21%

Advertised Vs Actual Product9%

Size-Overall9%

Value For Money5%

Dilute/Watery3%

Dispensing Mechanism3%

Color2%

Thickness1%

Thin1%

Common questions

Is lemon hand soap refill profitable to sell on Amazon United States?: The niche generates $123K/yr across 10 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (43/100).
How competitive is the lemon hand soap refill niche?: 6 brands and 640 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in lemon hand soap refill?: Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.
When does demand for lemon hand soap refill peak?: Demand peaks in Jun–Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the lemon hand soap refill niche?: Listings span $4.07–$19.96; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 18,602 reviews — the moat a new listing must climb.