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Lemon Hand Soap

Maybe

Returns run at only 0.3% of orders. But the average product has 8,984 reviews to catch up to, so Lemon Hand Soap is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$514K/yr311K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
41%top-5 click share · 11 brands · 952 sellers

Flapen Score

Lemon Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Lemon Hand Soap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Lemon Hand Soap 311K times last year and spent an estimated $514K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
12.2%
Market size, estimated
$514Ka year
Peak month
July1.9× the quietest month
Top search term
lemon hand soap64K searches a year

02 · Price

A sale here is worth $13.59.

Listings sell for $13.59 on average, from $4.65 to $36.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $13.59 that is $17K to $20K a year per listing.

Average price
$13.59under the $15 to $100 sweet spot
Price range
$4.65–$36.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Cleansers. It carries 8,984 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#437in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
8,984per listing
Listings tracked
40

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
67 months

Products

Top Lemon Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$41K$62K$82K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

952

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

41%

Top 20: 76%

Open market

8%

  • J.R. Watkins71%
  • Mrs. MEYER'S11%
  • ROMIIE ZOI3%
  • Bath & Body Works3%
  • Softsoap2%
  • Native2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Lemon Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Lemon Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon hand soap64K/yr
  • jr watkins foaming hand soap42K/yr
  • jr watkins hand soap50K/yr
  • jr watkins39K/yr
  • watkins hand soap22K/yr
  • hand soap lemon16K/yr
  • watkins foaming hand soap8K/yr
  • kitchen lemon hand soap12K/yr
  • citrus hand soap10K/yr
  • jr watkins foaming hand soap lemon3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Hand Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell43%−0.10

Weird smell

Bad Smell

Chemical smell

Dilute/Watery7%−0.04

Consistency of water

just very watery

Watered Down

Leak-Proof6%

Leaked in the packaging

Leaked

Leaking everywhere

Value For Money3%+0.41

Total waste of money

It is expensive

Not worth the price

Size-Overall3%0.00

Smaller than Expected

It's big

It it a very small container

Love

Smell43%−0.10

Nice clean smell

Interesting fragrance

Great lemon scent

Quality-Overall9%+1.07

Excellent product

Excellent soap

Always a reliable brand

Cleansing6%+0.76

Clean and Fresh

It cleans well

Cleans well

Value For Money5%+0.41

Excellent value for money

Best Value

Great deal

Lather3%+0.23

Good lather

creamy lather that spreads easily

The lather is thick

Return

0.3% Return rate 16% Fixable by listing

Smell43%▇▇██▇█

Weird smell

Bad Smell

Chemical smell

Leak-Proof23%█▇▇▆▅▆

Leaked in the packaging

Leaked

Leaking everywhere

Advertised Vs Actual Product9%▅▅▅▅█▅
Size-Overall6%▄▄▅██▆

Smaller than Expected

It's big

It it a very small container

Value For Money3%▄▅▅▆▆█

Total waste of money

It is expensive

Not worth the price

FAQ

Common Lemon Hand Soap questions

Answered from the same tracked data.