Is lemon body wash profitable to sell on Amazon United States?

The niche generates $91K/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the lemon body wash niche?

17 brands and 125 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lemon body wash?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.

When does demand for lemon body wash peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the lemon body wash niche?

Listings span $5.07–$33.98; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 4,126 reviews — the moat a new listing must climb.

lemon body wash

Worth a look

Shows low returns (0.5%), but a small market ($91K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$5.07–$33.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,126.19

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 110K searches

According to Flapen's Amazon United States niche tracking, lemon body wash is a $91K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lemon body wash market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 5.1%
Avg BSR: #426
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 3.3%
Avg brand age: 68 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

125

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

28%

philosophy20%
Bliss19%
C. O. Bigelow9%
Dr Teal's8%
Dove8%
RAW SUGAR7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top lemon body wash search terms

lemon body wash43K/yr +12.6%4.8% conv.
bliss body wash13K/yr +11.3%8.6% conv.
philosophy lemon custard10K/yr +19.9%1.9% conv.
lemon scented body wash5K/yr +37.7%4.4% conv.
philosophy lemon custard body lotion4K/yr +65.0%0.8% conv.
body wash lemon4K/yr +17.8%6.6% conv.
lemon and calendula body wash5K/yr +13.2%0.3% conv.
lemon shower gel4K/yr +25.6%6.1% conv.
lemon verbena body wash4K/yr +4.0%2.1% conv.
bliss soap4K/yr -33.3%3.9% conv.

All search terms

Top lemon body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

philosophy lemon custard shower gel 16 fl oz

philosophy$22.114.5★5,371 rev

Bliss Soapy Suds Body Wash - Lemon and Sage - 17 Fl Oz - Gentle and Hydrating for Supremely Soft Skin - Paraben Free - Vegan & Cruelty Free

Bliss$17.014.5★8,578 rev

RAW SUGAR Lemon Citrus Energizer Gentle & Hydrating Body Wash 20 Fl Oz (Pack of 1) Moisturizing & Energizing Bath & Shower Gel Vegan Formulated without SLS/SLES & Parabens

RAW SUGAR$11.824.6★2,694 rev

C.O. Bigelow Lemon Body Cleanser Moisturizing Body Wash with Lemon Extract & Aloe Vera 10 Fl Oz

C. O. Bigelow$17.804.5★914 rev

Dr Teals Body Wash with Pure Epsom Salt with Prebiotic Lemon Balm & Sage 24 fl oz (Pack of 4)

Dr Teal's$22.054.8★925 rev

Newest

by launch date

Olay Body Wash for Women 24/7 Skin-Loving Freshness Miami Mocktails Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Lime It Up with Bergamot Scent 22 fl oz

Olay$8.543,281 rev

4mo ago

Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Pineapple & Coconut Water Scent 22 fl oz

Olay$8.958,275 rev

4mo ago

RAW SUGAR Lemon Citrus Energizer Gentle & Hydrating Body Wash 20 Fl Oz (Pack of 1) Moisturizing & Energizing Bath & Shower Gel Vegan Formulated without SLS/SLES & Parabens

RAW SUGAR$11.822,694 rev

8mo ago

Native Moisturizing Body Wash Contains Naturally Derived Ingredients | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Lemon Balm & Bamboo 18 oz

Native$11.093,648 rev

1y ago

Dove Plant Milk Cleansing Body Wash Turmeric & Lemon for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz

Dove$8.921,086 rev

1y ago

What buyers say about lemon body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Fragrance is lovely”

Ease Of Cleaning6%

“Cleans well”

Quality-Overall5%

“Awesome quality”

Value For Money4%

“Excellent price”

Cleansing3%

“Clean and Fresh”

Lather3%

“Good lather”

Moist/Dry3%

“It is moisturizing”

Soft Feel2%

“Smooth feeling”

Suitability Dry Skin1%

“It is great for dry chapped skin”

Efficiency1%

“This clears the body very well”

What buyers complain about

Smell42%

“Very very very strong smell”

Value For Money7%

“Not worth the price”

Durability4%

“only lasted minutes”

Advertised Vs Actual Product4%

“Not as described”

Leak-Proof3%

“It was leaking”

Size-Overall3%

“Bottle was smaller than expected”

Lather2%

“Pricey with no lather”

Ease Of Cleaning2%

“doesn't clean well at all”

Allergies1%

“Got rash”

Moist/Dry1%

“A little drying”

Top return reasons

Smell45%

Leak-Proof16%

Motor Power9%

Advertised Vs Actual Product9%

Size-Overall4%

Product Condition3%

Value For Money3%

Ingredients-Overall1%