Is lemoda hair profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (49/100).

How competitive is the lemoda hair niche?

9 brands and 11 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in lemoda hair?

Top complaints mined from reviews: Wig/Artificial Hair Quality, Thickness, Hair Related. The return rate is 3.7%.

When does demand for lemoda hair peak?

Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.

What does it cost to enter the lemoda hair niche?

Listings span $64.44–$223.32; the average listing price is $161.41 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.

lemoda hair

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Market size

Great$1.1M

$1.1M/yr · 1.8M searches

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,146.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$161.41

avg listing price — sweet spot $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Price range

Bad$64.44–$223.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals Quality Gap High Price

According to Flapen's Amazon United States niche tracking, lemoda hair is a $1.1M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lemoda hair market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 0.4%
Avg BSR: #241
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.7%
Avg brand age: 22 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

Lemoda78%
Pizazz6%
NESMON3%
OWNROSE3%
LEHOO2%
Yamikk2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Open Trend

Top lemoda hair search terms

lemoda hair682K/yr -34.9%0.2% conv.
lemoda wig193K/yr -11.9%0.2% conv.
lemoda 13x6 full lace frontal wig46K/yr +964.9%0.2% conv.
lemoda140K/yr -1.5%0.2% conv.
beeos human hair wigs146K/yr -6.5%0.1% conv.
tuneful 13x6 hd lace front wig130K/yr -29.3%0.3% conv.
lemoda wigs human hair49K/yr +8.9%0.2% conv.
lemonda hair wigs 13x682K/yr -4.2%0.2% conv.
beeos53K/yr +2.6%0.0% conv.
pizzaz45K/yr +3.4%0.4% conv.

All search terms

Top lemoda hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lemoda Full 13x6 Lace Frontal Virgin Human Hair Wigs 15A Body Wave Full 13x6 HD Transparent Lace Front Wigs 210% 20Inch Brazilian Pre Plucked With Baby Hair

Lemoda$138.973.9★1,042 rev

Lemoda 13x6 Full Lace Frontal Wig Water Wave Virgin Human Hair Wigs 210% 20Inch Deep Wave 13x6 HD Full Lace Frontal Wigs For Black Women Wet and Wavy Wig

Lemoda$138.713.6★885 rev

Lemoda Full 13x6 Water Wave Lace Frontal Virgin Human Hair Wigs 210% 22Inch Deep Wave 13x6 HD Full Lace Frontal Wigs Pre Plucked Wet and Wavy Human Hair Wig Bouncy Curl Pre Plucked Hairline

Lemoda$149.333.6★885 rev

Lemoda 13x6 Full Lace Frontal Wigs Human Hair 200% Density Virgin 15A Straight Lace front Human Hair Wigs for Black Women Straight Hair Wig 13x6 Lace frontal Wig Natural Color 24 inch

Lemoda$162.944.0★702 rev

Lemoda 13x6 Full Lace Frontal Wig Straight Lace Front Wigs Human Hair HD Transparent Lace Glueless Wig Pre Plucked with Baby Hair 15A Brazilian Virgin Human Hair Wigs for Women 24 Inch

Lemoda$165.624.0★634 rev

Newest

by launch date

LEHOO 30 Inch 13x6 Body Wave Lace Front Wigs Human Hair Pre Plucked 220% Density Thick Real Virgin Human Hair Wig Invisilbe Hairline Tiny Knots Body Wave HD Lace Frontal Wigs 3X Longer Lifespan

LEHOO$113.21126 rev

7mo ago

OWNROSE 30 Inch 13x6 Lace Front Wigs Human Hair 200% Density Body Wave HD Lace Front Wigs Human Hair Pre Plucked Natural Color Glueless Wig 100% Virgin Lace Front Wigs for Women

OWNROSE$141.19405 rev

1y ago

OWNROSE 30 Inch 13x6 Lace Front Wigs Human Hair Pre Plucked 200 Density Straight Glueless Wig HD Transparent Human Hair Lace Front Wigs with Baby Hair Lace Front Wigs for Women

OWNROSE$144.26405 rev

1y ago

Lemoda 13x6 Full Lace Frontal Wig Burmese Curly Wig Human Hair HD Transparent Lace Frontal Wigs with Spiral Curls End Pre Plucked 180 Density 15A Burmese Virgin Human Hair Wigs for Women 24 Inch

Lemoda$169.71423 rev

1y ago

Lemoda 13x6 Full Lace Frontal Wig Burmese Curly Wig Human Hair HD Transparent Lace Frontal Wigs with Spiral Curls End Pre Plucked 180 Density 15A Burmese Virgin Human Hair Wigs for Women 28 Inch

Lemoda$215.83423 rev

1y ago

What buyers say about lemoda hair

What buyers praise and complain about, mined from review topics.

What buyers love

Wig/Artificial Hair Quality31%

“Perfect wig”

Quality-Overall11%

“def great quality for the price”

Soft Feel11%

“Hair is soft”

Size-Overall7%

“Fits my head perfect”

Hair Styling6%

“Perfect for curls”

Value For Money5%

“Good value for money”

Thickness4%

“the density makes it super thick”

Assembly/Installation3%

“I installed it quickly”

Ease Of Use2%

“easy to blend”

Smell2%

“smells good”

What buyers complain about

Wig/Artificial Hair Quality20%

“Terrible wig”

Thickness11%

“just not as thick as I expected”

Hair Related9%

“Didnt get hair”

Size-Overall6%

“The top is very short”

Quality-Overall5%

“Bad quality”

Advertised Vs Actual Product4%

“Not as described”

Durability4%

“Didn't last a week”

Value For Money3%

“Overpriced”

Smell3%

“it stinks so bad”

Moist/Dry2%

“it got very dry”

Top return reasons

Wig/Artificial Hair Quality42%

Advertised Vs Actual Product12%

Size-Overall9%

Suitability Long Hair5%

Quality-Overall4%

Product Condition4%

Hair Related3%

Suitability Straight Hair2%

Thin2%

Thickness2%

Common questions

Is lemoda hair profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (49/100).
How competitive is the lemoda hair niche?: 9 brands and 11 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in lemoda hair?: Top complaints mined from reviews: Wig/Artificial Hair Quality, Thickness, Hair Related. The return rate is 3.7%.
When does demand for lemoda hair peak?: Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
What does it cost to enter the lemoda hair niche?: Listings span $64.44–$223.32; the average listing price is $161.41 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.

lemoda hair

lemoda hair market data

Competition & brand share

Demand & seasonality

Top lemoda hair search terms

Top lemoda hair products on Amazon

Top sellers

Newest

Trending

What buyers say about lemoda hair

What buyers love

What buyers complain about

Top return reasons

Common questions

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