Leg Wax

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

3.6%

Market size, estimated

$240Ka year

Peak month

June2.7× the quietest month

Top search term

soft wax beads87K searches a year

Listings sell for $16.90 on average, from $7.17 to $60.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.90 that is $2K to $4K a year per listing.

Average price

$16.90inside the $15 to $100 sweet spot

Price range

$7.17–$60.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #29 within Women's. It carries 6,112 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#29in Women's

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

6,112per listing

Listings tracked

51

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months