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Leg Wax

Pass

Leg Wax scores 68 out of 100, a Pass. Shoppers spend $240K a year here, search demand grew +23.5% this quarter, and returns run at 0.9% of orders.

Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$240K/yr398K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
31%top-5 click share · 32 brands · 176 sellers

Flapen Score

Leg Wax against its category

The dotted line is the Beauty & Personal Care average. Past it, Leg Wax is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leg Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Leg Wax 398K times last year and spent an estimated $240K. The top 5 brands take 44% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
3.6%
Market size, estimated
$240Ka year
Peak month
June2.7× the quietest month
Top search term
soft wax beads87K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $7.17 to $60.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.90 that is $2K to $4K a year per listing.

Average price
$16.90inside the $15 to $100 sweet spot
Price range
$7.17–$60.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #29 within Women's. It carries 6,112 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#29in Women's
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
6,112per listing
Listings tracked
51

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Leg Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$7K$14K$22K$29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

176

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

31%

Top 20: 69%

Open market

51%

  • KOTAMU14%
  • SATIN SMOOTH9%
  • Veet9%
  • GIGI8%
  • Nair5%
  • KoluaWax4%

Demand

Leg Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Leg Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft wax beads87K/yr
  • soft wax kit63K/yr
  • leg wax48K/yr
  • cera para depilar partes intimas49K/yr
  • sera para depilar de mujer32K/yr
  • cera fria para depilar24K/yr
  • underarm wax17K/yr
  • wax for sensitive skin16K/yr
  • wex9K/yr
  • leg waxing6K/yr

Reviews and returns

What reviews say buyers love and hate about Leg Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.22

It works terrible

Did not work as described

Did not work

Adhesion/Stickiness9%−0.10

Not sticky

It no longer sticks

do not stick well

Allergies6%

Allergic Reaction

irritating the skin

Skin irritation

Heating5%−0.02

It gets extremely hot

not cooling properly

Did not heat up

Quality-Overall5%+0.97

in this case it is not a good product

The wax is poor quality

Horrible quality

Love

Quality-Overall16%+0.97

Great quality pot

Good quality beads

EXCELLENT PRODUCT

Ease Of Use13%+0.83

Easy to remove

Easy and quick

Easy for beginners

Value For Money9%+0.50

Great value

Best for your money

Great value

Efficiency6%+0.39

it functions perfectly

works well for all

Effective

Soft Feel5%

Goes on smooth

my skin feels smooth

So soft

Return

0.9% Return rate 24% Fixable by listing

Functionality-Overall28%▇▇█▇██

It works terrible

Did not work as described

Did not work

Heating10%▇▇███▇

It gets extremely hot

not cooling properly

Did not heat up

Advertised Vs Actual Product10%██▇█▆▆
Size-Overall10%▆███▇▇
Adhesion/Stickiness6%▅▇▆▆█▇

Not sticky

It no longer sticks

do not stick well

FAQ

Common Leg Wax questions

Answered from the same tracked data.