Leave in Heat Protectant for Hair

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

11.5%

Market size, estimated

$3.0Ma year

Peak month

December2.5× the quietest month

Top search term

ouai leave in conditioner343K searches a year

Listings sell for $25.29 on average, from $9.92 to $50.05. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $25.29 that is $316K to $379K a year per listing.

Average price

$25.29inside the $15 to $100 sweet spot

Price range

$9.92–$50.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$316K–$379K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Conditioners. It carries 10,042 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Conditioners

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

10,042per listing

Listings tracked

10

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months