Leave in Conditioner
PassLeave in Conditioner scores 69 out of 100, a Pass. Shoppers spend $12.7M a year here, search demand grew +3.3% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $12.7M/yr10.6M searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 671 sellers
Flapen Score
Leave in Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Leave in Conditioner is stronger. Inside it, weaker.
Market
The Leave in Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Leave in Conditioner 10.6M times last year and spent an estimated $12.7M. The top 5 brands take 48% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.7M a year.
- Searches, last 12 months
- 10.6M
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $12.7Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- leave in conditioner4.2M searches a year
02 · Price
A sale here is worth $14.22.
Listings sell for $14.22 on average, from $4.21 to $36.19. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $14.22 that is $213K to $284K a year per listing.
- Average price
- $14.22under the $15 to $100 sweet spot
- Price range
- $4.21–$36.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $213K–$284K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Conditioners. It carries 14,789 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Conditioners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 14,789per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Leave in Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marc Anthony Leave-In Hair Conditioner Spray for Long & Detangled Hair Grow Long - Moisturizing & Deep Conditioning Detangler Spray with Biotin For Split Ends Breakage & Reduces Frizz
- Price
- $8.23
- Rating
- 4.5/5
- Reviews
- 70,746
- Age
- 8y ago
LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago
SheaMoisture Jamaican Black Castor Oil Leave In Conditioner 100% Pure Jamaican Black Castor Oil For Damaged Hair to Soften and Detangle Hair 11.5 oz
- Price
- $8.65
- Rating
- 4.6/5
- Reviews
- 17,678
- Age
- 7y ago
Garnier Fructis Sleek & Shine Leave-In Conditioner Cream Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil Controls Frizz and Provides Smoothness For Frizzy Dry Hair 10.2 Fl Oz (Pack of 2)
- Price
- $8.70
- Rating
- 4.7/5
- Reviews
- 26,608
- Age
- 8y ago
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 60ml | for all hair types long-lasting hydration detangles and reduces frizz travel size
- Price
- $13.82
- Rating
- 4.5/5
- Reviews
- 4,232
- Age
- 1y ago
Trending
90-day click momentum
Garnier Fructis Sleek & Shine Leave-In Conditioner Cream Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil Controls Frizz and Provides Smoothness For Frizzy Dry Hair 10.2 Fl Oz
- Price
- $4.21
- Rating
- 4.6/5
- Reviews
- 11,595
- Age
- 18y ago
Aussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler silicone-free for All Hair Types and Curls 7.6oz
- Price
- $9.19
- Rating
- 4.4/5
- Reviews
- 1,299
- Age
- 7mo ago
Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
- Price
- $11.75
- Rating
- 4.5/5
- Reviews
- 2,772
- Age
- 5y ago
BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
- Price
- $23.88
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 1y ago
Marc Anthony Leave-In Conditioner Spray Coconut Oil & Shea Butter - Anti-Frizz Biotin Hair Detangler Spray to Moisturize for Softer Smoother Hair - Sulfate Free Styling Product
- Price
- $13.16
- Rating
- 4.5/5
- Reviews
- 13,939
- Age
- 8y ago
Newest
by launch dateAussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler silicone-free for All Hair Types and Curls 7.6oz
- Price
- $9.19
- Rating
- 4.4/5
- Reviews
- 1,299
- Age
- 7mo ago
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 60ml | for all hair types long-lasting hydration detangles and reduces frizz travel size
- Price
- $13.82
- Rating
- 4.5/5
- Reviews
- 4,232
- Age
- 1y ago
BASED Leave-In Conditioner Instant Frizz Control Hydrates & Nourishes Hair Premium Leave-In Conditioner for Men Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
- Price
- $23.88
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 1y ago
SheaMoisture Leave In Conditioner Jamaican Black Castor Oil to Soften Detangle & Reduce Breakage 20 oz
- Price
- $15.31
- Rating
- 4.6/5
- Reviews
- 17,678
- Age
- 4y ago
LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
671
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
33%
Top 20: 65%
Open market
48%
- Marc Anthony21%
- L'Oreal Paris9%
- Shea Moisture7%
- Pantene6%
- Garnier5%
- Aussie4%
Demand
Leave in Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Leave in Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leave in conditioner4.2M/yr
- leave in conditioner spray1.3M/yr
- detangler spray1.0M/yr
- leave in conditioner for curly hair870K/yr
- hair detangler spray403K/yr
- detangler307K/yr
- hair moisturizer299K/yr
- leave in conditioner for dry damaged hair283K/yr
- hair detangler247K/yr
- marc anthony hair products267K/yr
Reviews and returns
What reviews say buyers love and hate about Leave in Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical smell
Awful Smell
smells disgusting
It is expensive
Costs too much
Expensive
Very dry
Does not moisturize
no moisture
Actually made my hair hard
The stuff made my hair really hard
This product made my hair hard its a no for me
Dose not work
Didn't work for me
No results
Love
Light fragrance
clean smell
Great fragrance
Excellent Product
Great quality and exactly as described
the bottle is awesome quality as well
Keeps my hair soft
Soft and creamy
leaves hair soft
less dry
Good moisturizer
Very Moisturizing
Good value for money
they are affordable
much cheaper
Return
0.7% Return rate 22% Fixable by listing
Chemical smell
Awful Smell
smells disgusting
Dose not work
Didn't work for me
No results
small bottle
Comically Small
Very large container
Doens't work for my hair
I have very short hair
Did not work for my hair
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leave in Conditioner questions
Answered from the same tracked data.