Leave in Conditioner
PassLeave in Conditioner scores 69 out of 100, a Pass. Shoppers spend an estimated $12.7M a year here, search demand grew +3.3% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $12.7M/yr10.6M searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 671 sellers
Flapen Score
Leave in Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Leave in Conditioner is stronger. Inside it, weaker.
Market
The Leave in Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Leave in Conditioner 10.6M times last year and spent an estimated $12.7M. The top 5 brands take 48% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.7M a year.
- Searches, last 12 months
- 10.6M
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $12.7Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- leave in conditioner4.2M searches a year
02 · Price
A sale here is worth $14.22.
Listings sell for $14.22 on average, from $4.21 to $36.19. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $14.22 that is $213K to $284K a year per listing.
- Average price
- $14.22under the $15 to $100 sweet spot
- Price range
- $4.21–$36.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $213K–$284K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Conditioners. It carries 14,789 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Conditioners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 14,789per listing
- Listings tracked
- 50
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Leave in Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
671
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
33%
Top 20: 65%
Open market
48%
- Brand 121%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Leave in Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Leave in Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leave in conditioner4.2M/yr
- leave in conditioner spray1.3M/yr
- detangler spray1.0M/yr
- leave in conditioner for curly hair870K/yr
- hair detangler spray403K/yr
- detangler307K/yr
- hair moisturizer299K/yr
- leave in conditioner for dry damaged hair283K/yr
- hair detangler247K/yr
- marc anthony hair products267K/yr
Reviews and returns
What reviews say buyers love and hate about Leave in Conditioner
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leave in Conditioner questions
Answered from the same tracked data.