Leather Cologne for Men

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

5.3%

Market size, estimated

$99Ka year

Peak month

December3.4× the quietest month

Top search term

leather cologne29K searches a year

Listings sell for $33.36 on average, from $13.33 to $49.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $33.36 that is $3K to $8K a year per listing.

Average price

$33.36inside the $15 to $100 sweet spot

Price range

$13.33–$49.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

0.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #304 within Men's. It carries 409 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

4.6%

Average rank

#304in Men's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

409per listing

Listings tracked

18

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

76 months