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Lead Wipes

Maybe

Buyers convert on 16.9% of searches. But the top 5 brands take 99% of clicks, so Lead Wipes is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$641K/yr156K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
68%top-5 click share · 6 brands · 63 sellers

Flapen Score

Lead Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Lead Wipes is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lead Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Lead Wipes 156K times last year and spent an estimated $641K. The top 5 brands take 99% of clicks. Demand peaks in Mar–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
16.9%
Market size, estimated
$641Ka year
Peak month
March1.9× the quietest month
Top search term
lead wipes33K searches a year

02 · Price

A sale here is worth $24.39.

Listings sell for $24.39 on average, from $8.79 to $62.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $24.39 that is $30K to $37K a year per listing.

Average price
$24.39inside the $15 to $100 sweet spot
Price range
$8.79–$62.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$30K–$37K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #799 within Cleansers. It carries 515 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#799in Cleansers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Lead Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

63

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 227%
  • Brand 310%
  • Brand 46%
  • Brand 52%
  • Brand 61%

Demand

Lead Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 1.9×

Search terms

Top Lead Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lead wipes33K/yr
  • d lead wipes14K/yr
  • d-lead14K/yr
  • d lead12K/yr
  • lead wipes for shooting12K/yr
  • d lead soap10K/yr
  • lead removal wipes6K/yr
  • lead soap6K/yr
  • esca tech6K/yr
  • delead wipes6K/yr

Reviews and returns

What reviews say buyers love and hate about Lead Wipes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“difficult to use”
A buyer, on “Ease Of Use”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lead Wipes questions

Answered from the same tracked data.