Is le labo rose 31 profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).

How competitive is the le labo rose 31 niche?

4 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in le labo rose 31?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.0%.

When does demand for le labo rose 31 peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the le labo rose 31 niche?

Listings span $13.04–$275.22; the average listing price is $86.03 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

le labo rose 31

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great118.92

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.4M

$1.4M/yr · 484K searches

Avg price

Great$86.03

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$13.04–$275.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, le labo rose 31 is a $1.4M/yr Amazon United States market (484K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

le labo rose 31 market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,239
Page quality: 0%
Prime: 92%
Sponsored: 17%
Out of stock: 2.7%
Avg brand age: 64 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Le Labo51%
Aesop34%
Santal 339%
MPOSVG6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top le labo rose 31 search terms

le labo308K/yr -1.5%0.3% conv.
aesop shampoo59K/yr +8.3%10.9% conv.
lelabo24K/yr +6.6%0.3% conv.
le labo shampoo17K/yr +27.6%1.8% conv.
le labo perfume25K/yr -21.6%0.4% conv.
aesop shampoo and conditioner set10K/yr -9.5%11.4% conv.
la labo7K/yr +20.5%0.5% conv.
le labo shampoo and conditioner5K/yr +16.0%1.1% conv.
lelabo perfume8K/yr -13.2%0.3% conv.
le labo sale9K/yr -13.5%0.3% conv.

All search terms

Top le labo rose 31 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each

Le Labo$72.383.9★249 rev

Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)

Aesop$107.574.6★132 rev

Aesop Shampoo | Gentle Purifying Shampoo for All Hair Types | Color-Safe Lightweight Formula for Hydrated Soft and Shiny Hair | 16.9 oz

Aesop$53.764.6★211 rev

Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz

Santal 33$64.305.0★1 rev

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work

MPOSVG$160.373.8★7 rev

Newest

by launch date

Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz

Santal 33$64.614 rev

3mo ago

Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz

Santal 33$64.301 rev

3mo ago

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work

MPOSVG$160.377 rev

6mo ago

The Matcha 26 by Le Labo for Unisex - 1.7 oz EDP Spray

Le Labo$275.2220 rev

1y ago

Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)

Aesop$107.57132 rev

4y ago

What buyers say about le labo rose 31

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Love the scent”

Soft Feel8%

“Gentle”

Quality-Overall8%

“Great product”

Suitability Colored Hair5%

“So far hair looks good”

Hair Growth5%

“very helpful to fix hair”

Efficiency5%

“Works very well”

Gifting Purpose5%

“I received this as a Christmas gift”

Suitability Straight Hair2%

“Makes my hair look nice and full, not limp”

Value For Money2%

“Worth It”

Brightness/Shine/Glow1%

“Soft, shiny without being heavy”

What buyers complain about

Smell31%

“This is the worst fragrance for men or women”

Value For Money18%

“The only problem is its bit expensive”

Moist/Dry7%

“Dries hair out”

Leak-Proof6%

“The package leaked because the shampoo bottle was broken”

Size-Overall6%

“Extremely small”

Thickness6%

“Very thick conditioner”

Durability5%

“doesn't last long”

Oily/Greasy3%

“I found that for me personally it left my head feeling very oily afterwards”

Advertised Vs Actual Product3%

“Picture is clearly a spray but I did not receive a spray”

Allergies2%

“I had an allergic reaction”

Top return reasons

Leak-Proof34%

Smell16%

Value For Money11%

Advertised Vs Actual Product9%

Motor Power8%

Suitability Short Hair4%

Moist/Dry3%

Quality-Overall2%

Size-Overall2%

Defective Material/Parts2%

Common questions

Is le labo rose 31 profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).
How competitive is the le labo rose 31 niche?: 4 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in le labo rose 31?: Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.0%.
When does demand for le labo rose 31 peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the le labo rose 31 niche?: Listings span $13.04–$275.22; the average listing price is $86.03 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.