Le Labo Rose 31
FailThe top 5 brands take 100% of clicks, so Le Labo Rose 31 is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $1.4M/yr484K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 19 sellers
Flapen Score
Le Labo Rose 31 against its category
The dotted line is the Beauty & Personal Care average. Past it, Le Labo Rose 31 is stronger. Inside it, weaker.
Market
The Le Labo Rose 31 market on Amazon at a glance
Shoppers on Amazon United States searched for Le Labo Rose 31 484K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $1.4Ma year
- Peak month
- December4.1× the quietest month
- Top search term
- le labo308K searches a year
02 · Price
A sale here is worth $86.03.
Listings sell for $86.03 on average, from $13.04 to $275.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $86.03 that is $43K to $65K a year per listing.
- Average price
- $86.03inside the $15 to $100 sweet spot
- Price range
- $13.04–$275.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $43K–$65K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,239 within Women's. It carries 119 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 92%
- Out of stock, average day
- 2.7%
- Average rank
- #1,239in Women's
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 119per listing
- Listings tracked
- 12
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Le Labo Rose 31 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each
- Price
- $72.38
- Rating
- 3.9/5
- Reviews
- 249
- Age
- 8y ago

Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)
- Price
- $107.57
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 4y ago

Aesop Shampoo | Gentle Purifying Shampoo for All Hair Types | Color-Safe Lightweight Formula for Hydrated Soft and Shiny Hair | 16.9 oz
- Price
- $53.76
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 4y ago

Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz
- Price
- $64.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work
- Price
- $160.37
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz
- Price
- $64.61
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz
- Price
- $64.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work
- Price
- $160.37
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Le Labo Rose 31 Eau de Parfum .025 oz. Small Sample
- Price
- $13.04
- Rating
- 3.9/5
- Reviews
- 217
- Age
- 7y ago

Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)
- Price
- $107.57
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 4y ago
Newest
by launch date
Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz
- Price
- $64.61
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Santal 33 LeLabo Shampoo with Vitamin E and Aloe Vera Moisturizing & Gentle Cleanse for All Hair Types 16.2 Fl Oz
- Price
- $64.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work
- Price
- $160.37
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

The Matcha 26 by Le Labo for Unisex - 1.7 oz EDP Spray
- Price
- $275.22
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 1y ago

Aesop Shampoo and Conditioner Set for All Hair Types | Purifying & Hydrating Hair Care Duo with Bergamot Rind Frankincense & Cedar Atlas | Gentle & Color-Safe | 16.9 oz (Set of 2)
- Price
- $107.57
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Le Labo51%
- Aesop34%
- Santal 339%
- MPOSVG6%
- Open — no brand owns it (0%)
Demand
Le Labo Rose 31 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Le Labo Rose 31 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- le labo308K/yr
- aesop shampoo59K/yr
- lelabo24K/yr
- le labo shampoo17K/yr
- le labo perfume25K/yr
- aesop shampoo and conditioner set10K/yr
- la labo7K/yr
- le labo shampoo and conditioner5K/yr
- lelabo perfume8K/yr
- le labo sale9K/yr
Reviews and returns
What reviews say buyers love and hate about Le Labo Rose 31
We read the reviews and the return reasons for every product selling here.
“This is the worst fragrance for men or women”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Le Labo Rose 31 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









