Is le labo noir 29 profitable to sell on Amazon United States?

The niche generates $72K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (42/100).

How competitive is the le labo noir 29 niche?

10 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in le labo noir 29?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for le labo noir 29 peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the le labo noir 29 niche?

Listings span $9.18–$238.27; the average listing price is $75.57 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

le labo noir 29

Skip it

Soft demand (-22.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible55.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$75.57

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.18–$238.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 58K searches

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, le labo noir 29 is a $72K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

le labo noir 29 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $76K–$94K; units × avg price
Conversion rate: 1.6%
Avg BSR: #4,207
Page quality: 0%
Prime: 41%
Sponsored: 47%
Out of stock: 1.7%
Avg brand age: 43 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 99%

Top-5 click share

69%

Top 20: 100%

Open market

Le Labo59%
Dossier11%
Emper11%
MPOSVG6%
FRAME4%
Maison d'Orient2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -22.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

Top le labo noir 29 search terms

the noir 2917K/yr -19.9%1.2% conv.
the noir 29 le labo10K/yr -27.9%1.2% conv.
le labo noir 2911K/yr -28.6%1.7% conv.
le labo the noir 297K/yr -14.1%2.5% conv.
noir 295K/yr +8.4%1.8% conv.
noir 29 le labo perfume3K/yr -10.7%2.8% conv.
the noir 29 perfume5K/yr -46.6%1.4% conv.

All search terms

Top le labo noir 29 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Le Labo THE NOIR 29 Eau De Parfum/EDP Spray - Size 5mL / 0.17 Oz. UNBOXED

Le Labo$72.964.5★16 rev

Le Labo The Noir 29 Eau de Parfum Spray 0.05 Fl Oz / 1.5 ml sample UNBOXED

Le Labo$16.503.6★58 rev

Dossier - Citrus Tea - Eau de Parfum - Inspired by Th Noir 29 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)

Dossier$43.634.3★143 rev

Emper The black 92 unisex - 100ml

Emper$20.964.4★174 rev

Le Labo The Noir 29 Eau de Parfum 0.025 oz Sample Size

Le Labo$14.673.9★154 rev

Newest

by launch date

AirScent No. 5011 Perfume Dupe Diffuser Oil Inspired by Labos Noir Twenty Nine - Cedarwood Bergamot Tobacco - Fragrance Oil Blend for Ultrasonic and Waterless Diffusers and Crafting - 10 mL

Air-Scent$9.1834 rev

5mo ago

Th Noir Candle by Maison Sicilian | Inspired by The Noir 29 - Soft Warm Mellow Black Tea Scent | Premium Coconut Beeswax Blend + Luxury Fragrance Oil | Cozy Warm Ambiance & Thoughtful Gift

Maison Sicilian$17.432 rev

5mo ago

MPOSVG Mini Perfume for Men & Women | 4 30 ml Eau de Parfum Gift Set 33Santal + 13Another + 29The Noir + 31Rose | Sandalwood Long-Lasting Fragrance for Travel Party Gym Work

MPOSVG$160.377 rev

6mo ago

Dossier - Citrus Tea - Eau de Parfum - Inspired by Th Noir 29 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)

Dossier$43.63143 rev

1y ago

Le Labo The Noir 29 Perfuming Conditioner 7.8 fl oz / 237ml

Le Labo$69.253 rev

1y ago

What buyers say about le labo noir 29

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“Decent scent”

Quality-Overall7%

“Everything feels well made, consistent, and thoughtfully put together”

Durability4%

“- Longevity: Holds in the room well”

Value For Money3%

“much cheaper”

Warmth3%

“This diffuser oil is a solid choice if youre into warm”

Advertised Vs Actual Product2%

“I got what I was expecting”

Ease Of Use2%

“it's an easy one to enjoy”

Soft Feel2%

“still smooth, not harsh or fake, and knowing its made without all the extra chemicals makes it feel a little more worth it”

Alcohol Content2%

“Pure alcohol”

Strength2%

“Strength-wise, this stuff is no joke”

What buyers complain about

Smell23%

“I am sensitive to artificial fragrance this has not made me react in any way”

Size-Overall15%

“The spray container is very small”

Value For Money12%

“don't love the price tag”

Durability10%

“Doesnt last more than 3 hours”

Ease Of Use4%

“I cannot even use it as an air freshener”

Dilute/Watery2%

“It is a bit too concentrated”

Sweetness2%

“none of the sickly sweet”

Moist/Dry2%

“The dry down still remains sharp”

Weight Heavy1%

“5011 is a tad too heavy on the fig”

Dosage1%

“Its a tiny amount in the 10ml bottle so it will only last a couple days”

Top return reasons

Smell44%

Size-Overall33%

Advertised Vs Actual Product22%

Common questions

Is le labo noir 29 profitable to sell on Amazon United States?: The niche generates $72K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (42/100).
How competitive is the le labo noir 29 niche?: 10 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in le labo noir 29?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for le labo noir 29 peak?: Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the le labo noir 29 niche?: Listings span $9.18–$238.27; the average listing price is $75.57 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.