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Le Labo Hand Soap

Maybe

Shoppers spend an estimated $6.3M a year here. But the top 5 brands take 100% of clicks, so Le Labo Hand Soap is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$6.3M/yr1.2M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
85%top-5 click share · 3 brands · 9 sellers

Flapen Score

Le Labo Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Le Labo Hand Soap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Labo Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Le Labo Hand Soap 1.2M times last year and spent an estimated $6.3M. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
8.1%
Market size, estimated
$6.3Ma year
Top search term
aesop510K searches a year

02 · Price

A sale here is worth $65.89.

Listings sell for $65.89 on average, from $28.36 to $139.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $65.89 that is $527K to $659K a year per listing.

Average price
$65.89inside the $15 to $100 sweet spot
Price range
$28.36–$139.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$527K–$659K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Foot & Hand Care. It carries 976 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Foot & Hand Care
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
976per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Le Labo Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 33%

Demand

Le Labo Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Le Labo Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aesop510K/yr
  • aesop hand soap374K/yr
  • ouai hand soap56K/yr
  • aesop soap40K/yr
  • diptyque hand soap32K/yr
  • le labo hand soap27K/yr
  • byredo hand soap19K/yr
  • aesop hand wash16K/yr
  • jo malone hand soap15K/yr
  • ouai soap11K/yr

Reviews and returns

What reviews say buyers love and hate about Le Labo Hand Soap

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
21%of negative reviews mention “Motor Power”
1.3%of orders come back
“BAD PUMP”
A buyer, on “Motor Power”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Le Labo Hand Soap questions

Answered from the same tracked data.