Le Labo Discovery Set

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

1.9%

Market size, estimated

$1.9Ma year

Peak month

December2.7× the quietest month

Top search term

santal 33584K searches a year

Listings sell for $73.41 on average, from $9.22 to $240.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $73.41 that is $73K to $92K a year per listing.

Average price

$73.41inside the $15 to $100 sweet spot

Price range

$9.22–$240.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$73K–$92K

Returns

0.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,417 within Men's. It carries 333 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

36%

Out of stock, average day

6.3%

Average rank

#1,417in Men's

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

333per listing

Listings tracked

22

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

56 months