Is le labo discovery set profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 22 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the le labo discovery set niche?

14 brands and 73 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in le labo discovery set?

Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for le labo discovery set peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the le labo discovery set niche?

Listings span $9.22–$240.99; the average listing price is $73.41 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.

le labo discovery set

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 1.4M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$73.41

avg listing price — sweet spot $15–$100

Review moat

Great333.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$9.22–$240.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, le labo discovery set is a $1.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

le labo discovery set market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $1.5M–$1.8M; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,417
Page quality: 0%
Prime: 36%
Sponsored: 77%
Out of stock: 6.3%
Avg brand age: 56 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

15%

YYFFHYQ18%
MPOSVG17%
BIGRANK15%
Le Labo14%
Dossier12%
Erimberate10%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top le labo discovery set search terms

santal 33584K/yr -3.4%0.9% conv.
santal 33 perfume for men181K/yr -17.2%0.7% conv.
le labo santal 33147K/yr -5.7%1.1% conv.
stallion 53 perfume men76K/yr -9.0%3.7% conv.
stallion 5364K/yr -19.7%2.7% conv.
dossier woody sandalwood42K/yr +22.2%6.5% conv.
woody sandalwood dossier23K/yr +43.1%4.7% conv.
santal 33 perfume52K/yr -54.0%0.7% conv.
perfume santal 33 para hombre27K/yr -0.4%0.5% conv.
santal 33 le labo30K/yr -28.9%0.9% conv.

All search terms

Top le labo discovery set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emper Stallion 53 Unisex Personal Fragrance 100ml/3.4 Fl.Oz

YYFFHYQ$23.014.2★2,364 rev

Dossier - Woody Sandalwood - Eau de Parfum - Inspired by Santal 33 - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)

Dossier$42.764.2★782 rev

BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance

BIGRANK$50.113.3★13 rev

MPOSVG No.33 Sandalwood Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance

MPOSVG$112.313.8★51 rev

Erimberate 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance

Erimberate$39.403.2★13 rev

Newest

by launch date

No. 33 SANTAL Perfume for Men and Women Eau de Parfum Spray 3.4 Oz

Generic$109.600 rev

1mo ago

BIGRANK 33 SANTAL Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance

BIGRANK$50.1113 rev

1mo ago

FRCLHWA Stallion 53 UNISEX - 100ml/3.4 Fl.Oz From No. 33 Parfum Spray

FRCLHWA$21.3022 rev

3mo ago

EldEast SANTAL 001 Unisex Luxury Spray Perfume for Men/Women Long Lasting Rich Woody Fragrance Woody Sandalwood Leather Scent Clean Vegan Cruelty-Free Eau De Parfum (EDP) 3.4oz 100ml

EldEast$63.0826 rev

4mo ago

MPOSVG No.33 Sandalwood Perfume Eau de Parfum Spray Iconic New York Scent for Men & Women 3.4 Fl oz (100ml) Long-Lasting Fragrance

MPOSVG$117.851 rev

5mo ago

What buyers say about le labo discovery set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“long lasting fragrance”

Value For Money5%

“Great price”

Quality-Overall3%

“The brand Hotel is the best brand I've found”

Durability3%

“It is long lasting smooth”

Size-Overall2%

“the size of this bottle it is so worth it”

Soft Feel2%

“still feels clean and elegant”

Gifting Purpose1%

“Appreciated gift”

Ease Of Use1%

“Ideal for daily use”

Comfort-Overall1%

“comforting at the same time”

Strength1%

“Its strong though”

What buyers complain about

Smell55%

“Awful smell”

Durability5%

“the longevity is weak”

Advertised Vs Actual Product5%

“not the same”

Value For Money4%

“Not worth it”

Size-Overall3%

“I understand the bottle is small”

Strength2%

“Its not super strong”

Leak-Proof2%

“The item was received open and leaking”

Quality-Overall2%

“Absolute garbage”

Color1%

“isnt even the same color”

Alcohol Content1%

“If anything it smells like alcohol with a hint of santal”

Top return reasons

Smell74%

Leak-Proof9%

Advertised Vs Actual Product5%

Vegan/Organic3%

Size-Overall3%

Dilute/Watery1%

Product Condition1%

Ethical Trade/Fair Trade1%

Durability1%

Value For Money1%

Common questions

Is le labo discovery set profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 22 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the le labo discovery set niche?: 14 brands and 73 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in le labo discovery set?: Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for le labo discovery set peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the le labo discovery set niche?: Listings span $9.22–$240.99; the average listing price is $73.41 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.