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Le Labo Discovery Set

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -10.2% this quarter, so Le Labo Discovery Set is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$1.9M/yr1.4M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
58%top-5 click share · 14 brands · 73 sellers

Flapen Score

Le Labo Discovery Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Le Labo Discovery Set is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Labo Discovery Set market on Amazon at a glance

Le Labo Discovery Set is a $1.9M a year market on Amazon United States, with 1.4M searches a year. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.4M times a year and 1.9% buy. Search demand moved -10.2% in 90 days, so the $1.9M a year market is softening.

Search volume
1.4M
Search growth, 90 days
-10.2%
Conversion
1.9%
Market size
$1.9M

02 · Money

The money is there.

Shoppers bought 20K to 25K units at $73.41 on average, 1,000 to 1,250 per product. Units times price is $1.5M to $1.8M a year.

Units sold
20K–25K
Units per product
1,000–1,250
Average price
$73.41
Units × price
$1.5M–$1.8M

03 · Shelf

Brands here are settling in.

The average listing ranks #1,417. 36% of listings ship Prime. 77% of the shelf is sponsored, so budget for ads. The average listing is out of stock 6.3% of the time. The average brand has sold here for 56 months.

Average BSR
#1,417
Prime
36%
Sponsored
77%
Out of stock
6.3%
Average brand age
56 months

Products

Top Le Labo Discovery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$95K$189K$284K$379K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

73

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

15%

  • YYFFHYQ18%
  • MPOSVG17%
  • BIGRANK15%
  • Le Labo14%
  • Dossier12%
  • Erimberate10%
  • Open — no brand owns it (8 brands, 15%)

Demand

Le Labo Discovery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Le Labo Discovery Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • santal 33584K/yr
  • santal 33 perfume for men181K/yr
  • le labo santal 33147K/yr
  • stallion 53 perfume men76K/yr
  • stallion 5364K/yr
  • dossier woody sandalwood42K/yr
  • woody sandalwood dossier23K/yr
  • santal 33 perfume52K/yr
  • perfume santal 33 para hombre27K/yr
  • santal 33 le labo30K/yr

Reviews and returns

What reviews say buyers love and hate about Le Labo Discovery Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell55%+3.90

Awful smell

Very heavy scent

Scent doesn't last long like advertised

Durability5%−0.05

the longevity is weak

Does not last

Wears off very fast

Advertised Vs Actual Product5%−0.19

not the same

Advertisement is Misleading

False advertising

Value For Money4%+0.30

Not worth it

it was little too pricey

waste of money

Size-Overall3%+0.07

I understand the bottle is small

A very big but

it is really small

Love

Smell72%+3.90

long lasting fragrance

Amazing Scent

Great fragrance

Value For Money5%+0.30

Great price

Worth the price

Good value for money

Quality-Overall3%−0.06

The brand Hotel is the best brand I've found

The quality of the bottle is perfect

Good quality

Durability3%−0.05

It is long lasting smooth

Lasts all day

lasts a good amount of time

Size-Overall2%+0.07

the size of this bottle it is so worth it

It's a perfect size

the bottle is the perfect size for me to use in one year

Return

0.2% Return rate 8% Fixable by listing

Smell74%██▇▇▇█

Awful smell

Very heavy scent

Scent doesn't last long like advertised

Leak-Proof9%▄█▃▅▅▁

The item was received open and leaking

the bottle arrived leaking

The product had leaked when I opened it

Advertised Vs Actual Product5%▅▂█▃▁▇

not the same

Advertisement is Misleading

False advertising

Vegan/Organic3%▁▁▁▁█▁
Size-Overall3%█▁▇▆▁▁

I understand the bottle is small

A very big but

it is really small

FAQ

Common Le Labo Discovery Set questions

Answered from the same tracked data.