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Le Labo Body Wash

Maybe

Prices already span $34.79–$64.61, with room to position. But the top 5 brands take 100% of clicks, so Le Labo Body Wash is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$933K/yr173K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
86%top-5 click share · 3 brands · 10 sellers

Flapen Score

Le Labo Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Le Labo Body Wash is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Labo Body Wash market on Amazon at a glance

Le Labo Body Wash is a $933K a year market on Amazon United States, with 173K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Feb–May–Jun–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 173K times a year and 10.8% buy. Search demand moved +14.2% in 90 days, so the market is growing into its $933K a year.

Search volume
173K
Search growth, 90 days
+14.2%
Conversion
10.8%
Market size
$933K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $49.76 on average, 2,000 to 2,500 per product. Units times price is $746K to $995K a year.

Units sold
15K–20K
Units per product
2,000–2,500
Average price
$49.76
Units × price
$746K–$995K

03 · Shelf

Brands here are established.

The average listing ranks #355. 100% of listings ship Prime. 33% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 70 months.

Average BSR
#355
Prime
100%
Sponsored
33%
Out of stock
0.0%
Average brand age
70 months

Products

Top Le Labo Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$140K$280K$420K$560K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Aesop85%
  • Salt & Stone11%
  • Santal 335%
  • Open — no brand owns it (0%)

Demand

Le Labo Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Jun, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Le Labo Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aesop body wash106K/yr
  • le labo body wash22K/yr
  • byredo body wash12K/yr
  • aesop geranium leaf body cleanser8K/yr
  • aesop body cleanser6K/yr
  • le labo shower gel5K/yr
  • body wash aesop3K/yr
  • lelabo bodywash2K/yr
  • aesop geranium3K/yr
  • aesop shower gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Le Labo Body Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell34%+1.21

Bad smell

Smell is gross

Chemical smell

Value For Money16%−0.17

A little expensive

Expensive

It is expensive

Lather3%−0.02

Doesn't lather well

Poor lather

Does not lather a lot

Allergies3%−0.05

Allergic reaction

unfortunately my skin had a pretty severe reaction to it

Gave me a horrible rash/hives

Size-Overall3%−0.04

Its a tiny bottle

It's too short

Small in size

Love

Smell52%+1.21

Amazing Scent

smells divine

Fragrance is wonderful

Quality-Overall7%+0.84

OUTSTANDING products

Excellent product

Overall a nice brand with good scents

Soft Feel6%

keeps your skin soft

My skin feels so soft

Its very soft

Lather5%−0.02

Lovely scent lathers up well

The luxurious lather

It lathers well

Moist/Dry3%+0.19

Doesnt seem to dry my skin out

great moisturizer

Moisturizing

Return

1.2% Return rate 7% Fixable by listing

Smell67%▇▇███▇

Bad smell

Smell is gross

Chemical smell

Motor Power7%▇▆▆▆▇█

My pump doesnt work

The pump is poorly designed making it very frustrating to use

too hard to pump out if the bottle

Leak-Proof7%█▆▆▆▅█

The bottle leaked inside the package

Delivered with leakage

Leakage

Advertised Vs Actual Product5%▆█▇▇▆▅
Product Condition3%█▇▃▆▇▆

FAQ

Common Le Labo Body Wash questions

Answered from the same tracked data.