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Le Labo Body Wash

Maybe

Prices already span $34.79–$64.61, with room to position. But the top 5 brands take 100% of clicks, so Le Labo Body Wash is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$933K/yr173K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
86%top-5 click share · 3 brands · 10 sellers

Flapen Score

Le Labo Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Le Labo Body Wash is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Labo Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Le Labo Body Wash 173K times last year and spent an estimated $933K. All 3 brands take every click. Demand peaks in Feb–May–Jun–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $933K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
10.8%
Market size, estimated
$933Ka year
Peak month
May5.1× the quietest month
Top search term
aesop body wash106K searches a year

02 · Price

A sale here is worth $49.76.

Listings sell for $49.76 on average, from $34.79 to $64.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $49.76 that is $100K to $124K a year per listing.

Average price
$49.76inside the $15 to $100 sweet spot
Price range
$34.79–$64.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$100K–$124K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #355 within Cleansers. It carries 2,246 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#355in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,246per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Le Labo Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Le Labo Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Jun, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Le Labo Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aesop body wash106K/yr
  • le labo body wash22K/yr
  • byredo body wash12K/yr
  • aesop geranium leaf body cleanser8K/yr
  • aesop body cleanser6K/yr
  • le labo shower gel5K/yr
  • body wash aesop3K/yr
  • lelabo bodywash2K/yr
  • aesop geranium3K/yr
  • aesop shower gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Le Labo Body Wash

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
1.2%of orders come back
“Bad smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Le Labo Body Wash questions

Answered from the same tracked data.