Is le labo body wash profitable to sell on Amazon United States?

The niche generates $933K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the le labo body wash niche?

3 brands and 10 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in le labo body wash?

Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 1.2%.

What does it cost to enter the le labo body wash niche?

Listings span $34.79–$64.61; the average listing price is $49.76 (sweet spot $15–$100). The average incumbent carries 2,246 reviews — the moat a new listing must climb.

le labo body wash

Worth a look

Shows sweet-spot pricing room ($34.79–$64.61), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Price range

Incredible$34.79–$64.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.76

avg listing price — sweet spot $15–$100

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$933K

$933K/yr · 173K searches

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,245.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, le labo body wash is a $933K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

le labo body wash market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $746K–$995K; units × avg price
Conversion rate: 10.8%
Avg BSR: #355
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Aesop85%
Salt & Stone11%
Santal 335%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 47 weeks — +14.2% search growth over the last 90 days.

Open Trend

Top le labo body wash search terms

aesop body wash106K/yr +8.1%10.9% conv.
le labo body wash22K/yr +32.7%2.7% conv.
byredo body wash12K/yr +23.5%0.7% conv.
aesop geranium leaf body cleanser8K/yr +49.3%12.5% conv.
aesop body cleanser6K/yr +2.1%14.6% conv.
le labo shower gel5K/yr -15.9%1.6% conv.
body wash aesop3K/yr +16.5%10.0% conv.
lelabo bodywash2K/yr +65.6%1.6% conv.
aesop geranium3K/yr +13.4%4.6% conv.
aesop shower gel2K/yr +28.2%12.0% conv.

All search terms

Top le labo body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aesop Geranium Leaf Body Cleanser | Gentle Shower Gel with Geranium Mandarin and Bergamot Essential Oil Blend to Refresh & Balance Skin | 500 mL / 16.9 oz

Aesop$53.714.5★726 rev

Aesop Eleos Nourishing Body Cleanser | Moisturizing Body Wash for Dry Dehydrated Skin | Made with Shea Butter & Lavender Oil | 500 mL / 16.9 oz

Aesop$53.824.5★726 rev

Aesop A Rose By Any Other Name Body Cleanser | Gentle Botanical Cleanser with Rose Petal Oil & Plant Extracts | 500 mL / 16.9 oz

Aesop$53.554.5★726 rev

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz

Salt & Stone$34.794.3★8,494 rev

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.934.3★8,494 rev

Newest

by launch date

Santal 33 LeLabo Shower Gel Enriched with Vitamin E Aloe Jojoba Grape Seed and White Tea Extracts 16.2 Fl Oz

Santal 33$64.614 rev

2mo ago

Aesop Coriander Seed Body Cleanser | Low-Foaming Shower Gel with Coriander & Black Pepper Essential Oil Blend to Cleanse & Hydrate Skin | 500 mL / 16.9 oz

Aesop$53.6824 rev

12mo ago

Aesop Eleos Nourishing Body Cleanser | Moisturizing Body Wash for Dry Dehydrated Skin | Made with Shea Butter & Lavender Oil | 500 mL / 16.9 oz

Aesop$53.82726 rev

1y ago

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz

Salt & Stone$34.798,494 rev

3y ago

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.938,494 rev

4y ago

What buyers say about le labo body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Amazing Scent”

Quality-Overall7%

“OUTSTANDING products”

Soft Feel6%

“keeps your skin soft”

Lather5%

“Lovely scent lathers up well”

Moist/Dry3%

“Doesnt seem to dry my skin out”

Value For Money2%

“Definitely worth the price”

Cleansing2%

“clean skin well”

Gifting Purpose2%

“Great gift or to keep yourself”

Suitability Dry Skin2%

“is gentle on the skin, no drying out”

Suitability Combination Skin1%

“The fact that it is good for your skin is an added bonus”

What buyers complain about

Smell34%

“Bad smell”

Value For Money16%

“A little expensive”

Lather3%

“Doesn't lather well”

Allergies3%

“Allergic reaction”

Size-Overall3%

“Its a tiny bottle”

Durability2%

“As soon as I got out of the shower and towel dried, it was gone”

Motor Power2%

“My pump doesnt work”

Dispensing Mechanism2%

“It needs to be much higher to adequately dispense this product”

Leak-Proof2%

“The bottle leaked inside the package”

Quality-Overall1%

“Cheap bottle”

Top return reasons

Smell67%

Motor Power7%

Leak-Proof7%

Advertised Vs Actual Product5%

Product Condition3%

Value For Money3%

Size-Overall1%

Lather1%

Defective Material/Parts1%

Moist/Dry1%

Common questions

Is le labo body wash profitable to sell on Amazon United States?: The niche generates $933K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the le labo body wash niche?: 3 brands and 10 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in le labo body wash?: Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 1.2%.
What does it cost to enter the le labo body wash niche?: Listings span $34.79–$64.61; the average listing price is $49.76 (sweet spot $15–$100). The average incumbent carries 2,246 reviews — the moat a new listing must climb.