Is le labo another 13 profitable to sell on Amazon United States?

The niche generates $257K/yr across 23 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the le labo another 13 niche?

14 brands and 68 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in le labo another 13?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for le labo another 13 peak?

Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.

What does it cost to enter the le labo another 13 niche?

Listings span $12.88–$160.37; the average listing price is $69.26 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.

le labo another 13

Worth a look

Shows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great156.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$69.26

avg listing price — sweet spot $15–$100

Price range

Good$12.88–$160.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$257K

$257K/yr · 290K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United States niche tracking, le labo another 13 is a $257K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

le labo another 13 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $277K–$346K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,487
Page quality: 0%
Prime: 43%
Sponsored: 70%
Out of stock: 2.4%
Avg brand age: 55 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

15%

MPOSVG36%
Le Labo26%
ALT. FRAGRANCES8%
HOUSE OF TWIST7%
BIGRANK5%
SMELLSY4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Open Trend

Top le labo another 13 search terms

another 13 perfume84K/yr -14.0%1.2% conv.
le labo another 1386K/yr -21.1%1.1% conv.
another 1347K/yr +10.3%0.9% conv.
another 13 le labo10K/yr +13.5%0.9% conv.
another 13 perfume le labo19K/yr -30.4%1.2% conv.
lelabo another 1311K/yr +25.5%1.0% conv.
le labo another 13 perfume8K/yr -24.6%1.0% conv.
another 13 cologne5K/yr -57.4%0.6% conv.
inspired by le labo another 133K/yr -19.2%1.3% conv.
la labo another 133K/yr +13.7%1.9% conv.

All search terms

Top le labo another 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Le Labo AnOther 13 Eau de Parfum Dabber Sample - .025 oz.

Le Labo$23.603.9★671 rev

MPOSVG No.13 Perfume 100ml(3.4 Oz) Unisex Eau de Parfum Citrus Jasmine & musk Fragrance for Men & Women Long-Lasting Luxury Earthy Moss Warm Woody Base

MPOSVG$116.763.8★5 rev

ALT. FRAGRANCES Simply Another - Inspired by An.other 13 Scent Unisex Perfume Extrait de Parfum Long Lasting Musky Clean Perfume for Men & Women 60ml

ALT. FRAGRANCES$56.713.8★146 rev

Twist Timeless No. 113 - Inspired by L. L.abo Another 13 Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Ambroxan Unisex Fragrance Spray 100 ml | 3.4 fl. oz

HOUSE OF TWIST$40.283.5★27 rev

MPOSVG No.13 Unisex Perfume 100ml(3.4 Oz) Citrus Jasmine & moss Eau de Parfum Scent for Men & Women Rich Woody Finish Long-Lasting Fragrance

MPOSVG$117.084.0★5 rev

Newest

by launch date

Nusatous Another 13 Eau de Parfum Travel spray 0.5 Fl Oz/15 ml

Nusatous$95.040 rev

4w ago

Le Labo Another 13 Shower Gel 237ml Unisex Perfuming Body Wash Luxury Fragranced Shower Gel for Men and Women 8 fl oz

Le Labo$66.911 rev

2mo ago

In1mart Pack of 2- Another. 13 Eau De Parfum Sample Vials 0.05 Fl.oz/ 1.5 ml each. Fragrance Family Fresh rich woody spicy.

In1mart$25.460 rev

3mo ago

MIRACLELAYER 13 Aromatics -Inspired by Another 13 Scent- Eau de Parfum Unisex Spray 50ml

MIRACLELAYER$37.683 rev

3mo ago

EldEast ANOTHER 002 Unisex Luxury Perfume For Men/Women Oriental Woody Fragrance with Ambergris Musk & Cedar Long Lasting Vegan & Cruelty Free Clean Skin Scent Eau De Parfum 3.4 oz 100ml

EldEast$70.077 rev

4mo ago

What buyers say about le labo another 13

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“long lasting fragrance”

Quality-Overall5%

“it feels like a well-made product”

Durability4%

“The lasting power is solid”

Value For Money4%

“Its very good for the price”

Soft Feel2%

“From the first spray, it feels elegant, clean, and luxurious without being overpowering”

Size-Overall2%

“it fits her”

Gifting Purpose2%

“I received this as a Christmas gift”

Suitability Dry Skin1%

“it genuinely lasts for hours on my skin”

Weight Light1%

“Light”

Design-Overall1%

“The bottle design is simple yet elegant”

What buyers complain about

Smell53%

“smells like nothing”

Value For Money10%

“waste of money”

Durability7%

“Longevity wasnt impressive either — strong at first in an unpleasant way”

Advertised Vs Actual Product6%

“Not the same as the manufacturer”

Alcohol Content5%

“IT LITERALLY SMELLSNLIKE RUBBING ALCOHOL”

Leak-Proof5%

“the bottle is severely leaking”

Suitability Dry Skin1%

“It didn't last more than 5 minutes on my skin, and smelled off”

Quality-Overall1%

“Garbage”

Allergies1%

“It made me nauseous”

Size-Overall1%

“The small”

Top return reasons

Leak-Proof55%

Smell29%

Size-Overall9%

Ease Of Application2%

Defective Material/Parts2%

Durability2%

Advertised Vs Actual Product2%

Common questions

Is le labo another 13 profitable to sell on Amazon United States?: The niche generates $257K/yr across 23 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the le labo another 13 niche?: 14 brands and 68 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in le labo another 13?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
When does demand for le labo another 13 peak?: Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.
What does it cost to enter the le labo another 13 niche?: Listings span $12.88–$160.37; the average listing price is $69.26 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.