Le Labo Another 13

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

-14.6%

Conversion, latest week

1.3%

Market size, estimated

$257Ka year

Peak month

August2.7× the quietest month

Top search term

another 13 perfume84K searches a year

Listings sell for $69.26 on average, from $12.88 to $160.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $69.26 that is $7K to $17K a year per listing.

Average price

$69.26inside the $15 to $100 sweet spot

Price range

$12.88–$160.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

0.1%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,487 within Men's. It carries 157 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

43%

Out of stock, average day

2.4%

Average rank

#2,487in Men's

Average rating

3.75 starsAmazon United States average 4.42 stars

Average reviews

157per listing

Listings tracked

23

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months