lawless forget the filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Great$14.58–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good702avg incumbent reviews — the moat a new listing must climb
Market size
Good$363K$363K/yr · 503K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lawless forget the filler is a $363K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lawless forget the filler market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $348K–$418K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #278
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.4%
- Avg brand age
- 52 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- LAWLESS63%
- Lawless37%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — -17.0% search growth over the last 90 days.Top lawless forget the filler search terms
- lawless forget the filler135K/yr
- lawless145K/yr
- lawless lip gloss85K/yr
- lawles29K/yr
- lawless foundation16K/yr
- lawless lip plumper22K/yr
- lawless skinny dip lip gloss5K/yr
- lawless forget the filler foundation8K/yr
- lawless beauty11K/yr
- lawless strawberry milkshake lipgloss5K/yr
Top lawless forget the filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$24.034.3★1,247 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.684.3★1,247 rev
Lawless Womens Forget The Filler Lip Plumper Line Gloss Lavender Sorbet Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$24.974.3★1,247 rev
Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$25.354.3★1,247 rev
Lawless Mini Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream - Premium Non-Acne Moisturizer Designed to Prime Plump Smooth and Tighten Skin for a Youthful Hydrating Look - 0.5 oz
Lawless$21.104.4★207 rev
Newest
by launch date
Lawless The Daisy Darlings Mini Trio Forget The Filler Lip Plumping Line Smoothing Gloss Set 3 x 0.05 fl. oz Shades: Presh Butterfly Velvet
Lawless$25.9425 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.681,247 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.531,247 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Shortcake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.601,247 rev
LAWLESS Womens Forget the Filler Skin-Plumping Line-Smoothing Foundation 2F fair with neutral undertones 1.0 Ounce
Lawless$45.848 rev
Trending
90-day click momentum
Lawless Queen Forget the Filler Lip Plumping Line Smoothing Gloss - Rosy Outlook - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.19 oz
Lawless$37.134.6★
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Shortcake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.604.3★
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.534.3★
Lawless Womens Forget The Filler Lip Plumper Line Gloss Maple Sugar Brown 0.11 Fl Oz (Pack of 1)
LAWLESS$23.384.3★
Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$24.034.3★
What buyers say about lawless forget the filler
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“It is moisturizing”
“Goes on smooth”
“It had seemingly good reviews”
“I love the strawberry scent and the shine”
“Girls love it was as advertised”
“It's super easy to apply”
“Its a thick gloss that shines like crazy”
“I love the consistency”
“Great value”
What buyers complain about
“Super expensive”
“It is almost like glue”
“the color was too light”
“Doesnt work”
“Wake up with lips so dry”
“but it doesn't last too long”
“The packaging is very deceiving it looks like youre getting a lot more product than you actually are”
“I think I received a used product”
“Heats up, so at least you feel it”
“the cream looks messy”
Top return reasons
Common questions
- Is lawless forget the filler profitable to sell on Amazon United States?
- The niche generates $363K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the lawless forget the filler niche?
- 2 brands and 46 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lawless forget the filler?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 2.1%.
- What does it cost to enter the lawless forget the filler niche?
- Listings span $14.58–$45.84; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.