Skip to content

Lawless Forget the Filler

Fail

The top 5 brands take 100% of clicks, so Lawless Forget the Filler is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$363K/yr503K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
67%top-5 click share · 2 brands · 46 sellers

Flapen Score

Lawless Forget the Filler against its category

The dotted line is the Beauty & Personal Care average. Past it, Lawless Forget the Filler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawless Forget the Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Lawless Forget the Filler 503K times last year and spent an estimated $363K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.6%
Market size, estimated
$363Ka year
Top search term
lawless forget the filler135K searches a year

02 · Price

A sale here is worth $27.87.

Listings sell for $27.87 on average, from $14.58 to $45.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $27.87 that is $14K to $21K a year per listing.

Average price
$27.87inside the $15 to $100 sweet spot
Price range
$14.58–$45.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #278 within Lips. It carries 702 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#278in Lips
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Lawless Forget the Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 237%
  • Open — no brand owns it (0%)

Demand

Lawless Forget the Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Lawless Forget the Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawless forget the filler135K/yr
  • lawless145K/yr
  • lawless lip gloss85K/yr
  • lawles29K/yr
  • lawless foundation16K/yr
  • lawless lip plumper22K/yr
  • lawless skinny dip lip gloss5K/yr
  • lawless forget the filler foundation8K/yr
  • lawless beauty11K/yr
  • lawless strawberry milkshake lipgloss5K/yr

Reviews and returns

What reviews say buyers love and hate about Lawless Forget the Filler

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
19%of negative reviews mention “Value For Money”
2.1%of orders come back
“Super expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lawless Forget the Filler questions

Answered from the same tracked data.