lawless
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.52avg listing price — sweet spot $15–$100
Price range
Great$14.58–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great430.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 161K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lawless is a $82K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lawless market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $69K–$83K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #410
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.2%
- Avg brand age
- 46 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
0%
- LAWLESS58%
- Lawless42%
Demand
Weekly Amazon search volume, last 46 weeks — -29.4% search growth over the last 90 days.Top lawless search terms
- lawless145K/yr
- lawless beauty11K/yr
- lawless makeup6K/yr
Top lawless products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lawless Womens Forget The Filler Lip Plumper Line Gloss Nudie Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$24.034.3★1,247 rev
Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$25.354.3★1,247 rev
Lawless Mini Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream - Premium Non-Acne Moisturizer Designed to Prime Plump Smooth and Tighten Skin for a Youthful Hydrating Look - 0.5 oz
Lawless$21.104.4★207 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.684.3★1,247 rev
Lawless Womens Forget The Filler Lip Plumper Line Gloss Lavender Sorbet Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$24.974.3★1,247 rev
Newest
by launch date
Your perfect lip-and-cheek pairing: Pinch My Cheeks Cream Blush in Angel + Forget The Filler Lip Plumping Gloss in Blushed Sand
Lawless$33.663 rev
Lawless The Daisy Darlings Mini Trio Forget The Filler Lip Plumping Line Smoothing Gloss Set 3 x 0.05 fl. oz Shades: Presh Butterfly Velvet
Lawless$25.9425 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Milkshake - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.681,247 rev
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.531,247 rev
LAWLESS Womens Forget the Filler Skin-Plumping Line-Smoothing Foundation 2F fair with neutral undertones 1.0 Ounce
Lawless$45.848 rev
Trending
90-day click momentum
Lawless Queen Forget the Filler Lip Plumping Line Smoothing Gloss - Rosy Outlook - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.19 oz
Lawless$37.134.6★
Lawless Womens Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick Fawn 0.1 Ounce
LAWLESS$27.694.3★
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss - Strawberry Popsicle - Premium Volumizing Lip Gloss with Natural Ingredients Designed to Plump Firm and Hydrate Lips 0.11 oz
Lawless$24.534.3★
LAWLESS Talc Free Skin Smoothing-Powder Light Tan 0.32 oz / 9.1 g
LAWLESS$39.824.8★
Lawless Womens Forget The Filler Lip Plumper Line Gloss Velvet Pink 0.11 Fl Oz (Pack of 1)
LAWLESS$25.354.3★
What buyers say about lawless
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“Goes on smooth”
“It had seemingly good reviews”
“It is moisturizing”
“easy to blend into the skin”
“creamy texture”
“Gives a shimmer”
“I love the strawberry scent and the shine”
“Girls love it was as advertised”
“Its a thick gloss that shines like crazy”
What buyers complain about
“Super expensive”
“It is almost like glue”
“the color was too light”
“but it doesn't last too long”
“Doesnt work”
“Wake up with lips so dry”
“they both appear used”
“The packaging is very deceiving it looks like youre getting a lot more product than you actually are”
“Heats up, so at least you feel it”
“not absorbing in as much as I like a balm to”
Top return reasons
Common questions
- Is lawless profitable to sell on Amazon United States?
- The niche generates $82K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the lawless niche?
- 2 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lawless?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Color. The return rate is 2.2%.
- What does it cost to enter the lawless niche?
- Listings span $14.58–$45.84; the average listing price is $27.52 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.