Lavender Soap

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $739K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

12.2%

Market size, estimated

$739Ka year

Peak month

May1.4× the quietest month

Top search term

lavender soap78K searches a year

Listings sell for $17.91 on average, from $3.64 to $64.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $17.91 that is $22K to $27K a year per listing.

Average price

$17.91inside the $15 to $100 sweet spot

Price range

$3.64–$64.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$22K–$27K

Returns

0.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #427 within Cleansers. It carries 9,733 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#427in Cleansers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

9,733per listing

Listings tracked

41

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

83 months