Is lavender soap profitable to sell on Amazon United States?

The niche generates $739K/yr across 41 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the lavender soap niche?

17 brands and 775 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in lavender soap?

Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.

When does demand for lavender soap peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lavender soap niche?

Listings span $3.64–$64.79; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 9,733 reviews — the moat a new listing must climb.

lavender soap

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.91

avg listing price — sweet spot $15–$100

Price range

Great$3.64–$64.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$739K

$739K/yr · 338K searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,732.56

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, lavender soap is a $739K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender soap market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $716K–$896K; units × avg price
Conversion rate: 12.2%
Avg BSR: #427
Page quality: 0%
Prime: 98%
Sponsored: 73%
Out of stock: 2.8%
Avg brand age: 83 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

775

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 81%

Open market

10%

Dr. Bronner's59%
Yardley24%
kastu2%
Dove2%
FLOWHYET2%
YARDLEY LONDON2%
Open — no brand owns it (11 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lavender soap search terms

lavender soap78K/yr +14.9%5.3% conv.
yardley english lavender47K/yr -12.2%7.6% conv.
lavender soap bars36K/yr +7.2%7.7% conv.
lavender bar soap25K/yr +19.2%6.0% conv.
dr. bronners lavender castile soap25K/yr +21.5%11.7% conv.
dr bronners pure castile soap lavender13K/yr +59.1%8.9% conv.
yardley lavender bar soap16K/yr +38.1%16.1% conv.
dr bronners lavendar soap4K/yr >1,000%13.2% conv.
lavender castile soap9K/yr +75.3%7.1% conv.
dr bronners lavender11K/yr +55.4%8.6% conv.

All search terms

Top lavender soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz

Dr. Bronner's$17.024.7★25,298 rev

Dr. Bronners Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face Body Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender 2 Pack 5oz

Dr. Bronner's$9.984.8★5,998 rev

Yardley Bar Soap English Lavender 2 Count

Yardley$6.354.6★18,590 rev

Dr. Bronners Pure-Castile Magic Liquid Soap (Lavender 8 Ounce) Made with Regenerative Organic Certified Oils For Face Body Wash Baby Soap & Sensitive Skin Concentrated Vegan Non-GMO

Dr. Bronner's$9.414.7★25,298 rev

Dr. Bronners Pure-Castile Liquid Soap Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO Lavender 32 Oz

Dr. Bronner's$15.104.8★15,894 rev

Newest

by launch date

Yoken EWG Lavender Castile Soap Liquid 8oz Travel Size with Organic Oils

Yoken$9.373,630 rev

10mo ago

Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lavender 3.5 oz

Beekman 1802$6.656,559 rev

11mo ago

Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack

Dove$10.801,158 rev

1y ago

kastu Lavender Oils Soap Bar for Face & Body Moisturizing Softer Skin Natural Handmade Hypoallergenic Beauty Bar Sensitive Skin With Gentle Cleanser Men and Women 5PCS X 120g

kastu$16.8837 rev

2y ago

BAMBOO AND BIRCH Pure Castile Soap Liquid Lavender 64 oz

BAMBOO AND BIRCH$21.671,234 rev

2y ago

What buyers say about lavender soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Beautifully scented”

Quality-Overall12%

“Excellent product”

Cleansing9%

“Clean feel”

Value For Money6%

“Fantastic price”

Soft Feel5%

“Leaves skin soft”

Ease Of Cleaning4%

“cleans well”

Lather4%

“Lathers up easy”

Moist/Dry3%

“Great moisturizer”

Advertised Vs Actual Product2%

“Just what I wanted”

Suitability Combination Skin2%

“Good for the skin”

What buyers complain about

Smell31%

“Chemical smell”

Leak-Proof6%

“leaked on shipping”

Size-Overall5%

“Bars are much smaller than expected”

Allergies4%

“is irritating to my skin”

Moist/Dry4%

“my skin dried out”

Value For Money4%

“Waste of money”

Dilute/Watery4%

“Watered down”

Advertised Vs Actual Product2%

“Looks are deceiving”

Ingredients-Overall2%

“Skepticism on the actual ingredients”

Quality-Overall2%

“Terrible quality”

Top return reasons

Smell34%

Leak-Proof30%

Size-Overall10%

Advertised Vs Actual Product6%

Value For Money5%

Motor Power4%

Product Condition1%

Moist/Dry1%

Defective Material/Parts1%

Functionality-Overall1%

Common questions

Is lavender soap profitable to sell on Amazon United States?: The niche generates $739K/yr across 41 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the lavender soap niche?: 17 brands and 775 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in lavender soap?: Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
When does demand for lavender soap peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lavender soap niche?: Listings span $3.64–$64.79; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 9,733 reviews — the moat a new listing must climb.