Is lavender shower steamer profitable to sell on Amazon United States?

The niche generates $199K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the lavender shower steamer niche?

16 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.

When does demand for lavender shower steamer peak?

Demand peaks in Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the lavender shower steamer niche?

Listings span $6.04–$24.32; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 1,955 reviews — the moat a new listing must climb.

lavender shower steamer

Worth a look

Shows searches that convert (12.5% search→purchase), but soft demand (-26.8% this quarter) keeps it on the watch list.

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.24

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$6.04–$24.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,954.88

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$199K

$199K/yr · 104K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lavender shower steamer is a $199K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender shower steamer market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $152K–$191K; units × avg price
Conversion rate: 12.5%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 13.1%
Avg brand age: 31 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

Body Restore35%
TranquilBliss10%
GuruNanda8%
Lifearound2angels7%
CLEVERFY5%
SEONNIX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.0×

Open Trend

Top lavender shower steamer search terms

lavender shower steamers70K/yr -27.7%10.5% conv.
shower steamers lavender14K/yr -24.8%7.9% conv.
body restore lavender shower steamers4K/yr +4.9%10.2% conv.
lavender shower bombs5K/yr -14.8%8.1% conv.
lavender shower steamers aromatherapy3K/yr -32.3%8.7% conv.
lavender shower steamer4K/yr -23.7%7.7% conv.
lavender steamers for shower2K/yr -33.3%12.3% conv.
lavender vanilla shower steamers2K/yr -67.6%1.9% conv.

All search terms

Top lavender shower steamer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Body Restore Shower Steamers Aromatherapy 15 Pack Fathers Day Gift for Dad Luxury Spa Gifts for Men Relaxation Stress Relief Self Care Premium Lavender Essential Oil Tablets

Body Restore$22.144.5★13,890 rev

TranquilBliss Shower Steamers-15 Pack Shower Bombs with Lavender Scent Self-Care Presents for Women Who Have Everything Relaxation Birthday Presents for Women Valentines Day Presents for Her

TranquilBliss$13.324.4★534 rev

Lifearound2angels Therapeutic Shower Steamer 12 Pack Made in USA Stress Relief Lavender Shower Vapor Shower Bomb Tablets Self Care Relaxation Gifts for Women Spa Christmas Gifts Stocking Stuffer

Lifearound2angels$12.544.2★78 rev

Cleverfy Lavender Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 18 Tablets

CLEVERFY$18.884.3★1,863 rev

SEONNIX Shower Steamers Aromatherapy 15 Pack Stress Relief & Self Care - Lavender Shower Bombs with Natural Essential Oil Home Spa Shower Travel Essentials Relaxation Birthday Gifts for Women & Men

SEONNIX$21.254.4★3,133 rev

Newest

by launch date

GuruNanda Lavender Vapor Shower Tablets Clean-Dissolving Aromatherapy Shower Steamers with Lavender & Menthol Soothes & Promotes Relaxation Ideal for Gifting 5 Count

GuruNanda$6.8789 rev

6mo ago

Shower Steamers Aromatherapy 100% Natural Essential Oils Sleep Comfort & Inner Calm Bedtime Spa Gifts for Women Men Self-Care Gifts for Valentines Day & Mothers Day Lavender & Rosemary 4 Pack

Lather Valley$6.04431 rev

6mo ago

Solia Natural Lavender Shower Steamers - Patent-Pending - Real Essential Oil Lavender Tablets Spa Steamers Aromatherapy 15-Pack

Solia$22.30243 rev

7mo ago

MIJOYDUO Lavender Shower Steamers Aromatherapy Natural Essential Oil Shower Steamers Individually Wrapped Home Spa Vapor Tablets Relaxing Self Care Gifts for Women 5 Pack-Mothers Day Gifts for Mom

MIJOYDUO$9.9310 rev

7mo ago

STEAMIES Lavender Shower Steamers Aromatherapy 15 Pack Premium Shower Tablets with Lavender Chamomile & Vetiver Essential Oils for Spa & Self Care - Gifts for Women and Men

Generic$23.755 rev

8mo ago

Common questions

Is lavender shower steamer profitable to sell on Amazon United States?: The niche generates $199K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the lavender shower steamer niche?: 16 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
When does demand for lavender shower steamer peak?: Demand peaks in Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the lavender shower steamer niche?: Listings span $6.04–$24.32; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 1,955 reviews — the moat a new listing must climb.