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Lavender Shower Steamer

Maybe

Buyers convert on 12.5% of searches. But demand is soft, at -26.8% this quarter, so Lavender Shower Steamer is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$199K/yr104K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
62%top-5 click share · 16 brands · 23 sellers

Flapen Score

Lavender Shower Steamer against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Shower Steamer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Shower Steamer market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Shower Steamer 104K times last year and spent an estimated $199K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
12.5%
Market size, estimated
$199Ka year
Peak month
December5.0× the quietest month
Top search term
lavender shower steamers70K searches a year

02 · Price

A sale here is worth $15.24.

Listings sell for $15.24 on average, from $6.04 to $24.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.24 that is $8K to $11K a year per listing.

Average price
$15.24inside the $15 to $100 sweet spot
Price range
$6.04–$24.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #76 within Bath & Bathing Accessories. It carries 1,955 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#76in Bath & Bathing Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,955per listing
Listings tracked
17

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lavender Shower Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

  • Brand 135%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Lavender Shower Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.0×

Search terms

Top Lavender Shower Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender shower steamers70K/yr
  • shower steamers lavender14K/yr
  • body restore lavender shower steamers4K/yr
  • lavender shower bombs5K/yr
  • lavender shower steamers aromatherapy3K/yr
  • lavender shower steamer4K/yr
  • lavender steamers for shower2K/yr
  • lavender vanilla shower steamers2K/yr

FAQ

Common Lavender Shower Steamer questions

Answered from the same tracked data.