Lavender Perfume

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

2.9%

Market size, estimated

$104Ka year

Peak month

December1.6× the quietest month

Top search term

lavender perfume88K searches a year

Listings sell for $22.82 on average, from $5.02 to $62.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.82 that is $2K to $6K a year per listing.

Average price

$22.82inside the $15 to $100 sweet spot

Price range

$5.02–$62.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #699 within Women's. It carries 1,832 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

86%

Out of stock, average day

7.0%

Average rank

#699in Women's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,832per listing

Listings tracked

37

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months