lavender perfume
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$22.82avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$5.02–$62.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,831.62avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 157K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lavender perfume is a $104K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lavender perfume market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $114K–$137K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #699
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 78%
- Out of stock
- 7.0%
- Avg brand age
- 74 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
697
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
45%
Top 20: 85%
Open market
45%
- Bodycology13%
- PUREAMOR13%
- Sol de Janeiro8%
- Vera Wang8%
- UpNature7%
- philosophy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top lavender perfume search terms
- lavender perfume88K/yr
- lavender perfume for women25K/yr
- lavender vanilla perfume17K/yr
- lavender cologne11K/yr
- lavender and vanilla perfume5K/yr
- vanilla lavender perfume6K/yr
- perfume lavender3K/yr
Top lavender perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bodycology Long-Lasting Fragrance Body Mist Lavender Vanilla 8 fl oz
Bodycology$5.024.4★681 rev
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.464.7★7,088 rev
PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml
PUREAMOR$18.913.5★42 rev
Vera Wang Embrace Eau De Toilette Spray for Women French Lavender & Tuberose 1 Fl Oz
Vera Wang$18.044.4★696 rev
UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin
UpNature$9.344.6★3,158 rev
Newest
by launch date
Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 1 Pack
Bath & Body Works$15.0579 rev
PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml
PUREAMOR$18.9142 rev
PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Full Size Fragrance Spray 1.0 oz / 30 ml
PUREAMOR$28.105 rev
Lavanila Vanilla Lavender Hair & Body Mist for Women 5 Oz
Lavanila$26.2844 rev
Twist Smell Me Go Viral No. 148 - Inspired by Burb. Goddess Long-Lasting Perfume for Women Vegan Clean Ingredients Vanilla & Lavender Fragrance Spray 100 ml | 3.4 fl. oz.
HOUSE OF TWIST$30.7436 rev
Trending
90-day click momentumPUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Full Size Fragrance Spray 1.0 oz / 30 ml
PUREAMOR$28.104.1★
PUREAMOR Pheromone Perfume for Women Lavanda Vida Extrait de Parfum - Long Lasting Bold Floral Lavender Scent 30% High Concentration Travel Size Fragrance Spray 0.4 oz / 12ml
PUREAMOR$18.913.5★
Bath & Body Works Aromatherapy Lavender Vanilla Essential Oil Mist Body Spray with Vitamin E and Aloe Pillow Spray for Calming Bedtime Relaxation 5.3 fl oz - 1 Pack
Bath & Body Works$15.054.7★
Thymes Perfume - 1.75 Fl Oz - Lavender
Thymes$49.794.1★
Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz
Salt & Stone$42.783.7★
What buyers say about lavender perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Amazing price”
“Premium quality at a premium price”
“lasts well throughout the day”
“it gives this smooth”
“Good size”
“Exactly as described”
“Its elegant”
“Perfect for gifts”
“it does dry dry nice”
What buyers complain about
“Bad smell”
“Not lasting”
“Not worth the price”
“weak”
“A little small”
“I also can't believe this quality product is so cheap”
“made my skin itch”
“the bottle leaks”
“The picture does no justice”
“smells likes alcohol”
Top return reasons
Common questions
- Is lavender perfume profitable to sell on Amazon United States?
- The niche generates $104K/yr across 37 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the lavender perfume niche?
- 29 brands and 697 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in lavender perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for lavender perfume peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the lavender perfume niche?
- Listings span $5.02–$62.08; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.