Lavender Nail Polish

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

4.9%

Market size, estimated

$66Ka year

Peak month

April4.3× the quietest month

Top search term

lavender nail polish57K searches a year

Listings sell for $8.35 on average, from $1.22 to $19.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.35 that is $835 to $2K a year per listing.

Average price

$8.35under the $15 to $100 sweet spot

Price range

$1.22–$19.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$835–$2K

Returns

0.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #191 within Nail Polish. It carries 15,522 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

94%

Out of stock, average day

5.3%

Average rank

#191in Nail Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

15,522per listing

Listings tracked

35

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months