Is lavender lotion profitable to sell on Amazon United States?

The niche generates $609K/yr across 13 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Skip it (48/100).

How competitive is the lavender lotion niche?

8 brands and 618 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lavender lotion?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.4%.

When does demand for lavender lotion peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the lavender lotion niche?

Listings span $4.82–$44.80; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 13,201 reviews — the moat a new listing must climb.

lavender lotion

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.82–$44.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$609K

$609K/yr · 428K searches

Avg price

Good$13.72

avg listing price — sweet spot $15–$100

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad13,201

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lavender lotion is a $609K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lavender lotion market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $686K–$823K; units × avg price
Conversion rate: 10.4%
Avg BSR: #266
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

618

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Aveeno51%
Jergens25%
Aveeno Baby7%
Dr Teal's7%
365 by Whole Foods Market4%
The Honest Company2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top lavender lotion search terms

lavender lotion146K/yr +5.1%5.8% conv.
lavender body lotion50K/yr +18.0%4.9% conv.
lavender lotion for women42K/yr +24.5%6.5% conv.
aveeno lavender lotion38K/yr +3.9%17.3% conv.
aveeno stress relief moisturizing lotion27K/yr -2.1%16.3% conv.
aveeno lotion lavender19K/yr -6.2%16.7% conv.
jergens lavender lotion12K/yr -3.3%14.5% conv.
aveeno lavender body lotion13K/yr +8.7%17.4% conv.
lavendar lotion11K/yr +15.6%8.5% conv.
aveeno lavender10K/yr +8.3%9.3% conv.

All search terms

Top lavender lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz

Aveeno$16.344.7★35,331 rev

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz

Jergens$7.294.6★977 rev

Aveeno Stress Relief Moisturizing Body Lotion with Lavender Scent Natural Oatmeal to Calm & Relax Non-Greasy Daily Stress Relief Lotion 12 fl. oz

Aveeno$8.724.7★35,331 rev

Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz

Jergens$7.024.5★20,837 rev

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz

Aveeno$12.134.7★12,589 rev

Newest

by launch date

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz

Jergens$7.29977 rev

1y ago

Native Body Lotion Lavender & Rose 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz

Native$13.734,770 rev

2y ago

Dr Teals 24 Hour Moisture+ Body Lotion Lavender Essential Oil 18 fl oz (Pack of 3)

Dr Teal's$16.732,746 rev

2y ago

Aveeno Stress Relief Moisturizing Body Lotion with Prebiotic Oat & Lavender Scent for Sensitive Skin Calms & Relaxes with 48 Hour Hydration Non-Greasy Travel Size 2.5 oz

Aveeno$44.8074 rev

6y ago

365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ

365 by Whole Foods Market$4.82649 rev

6y ago

What buyers say about lavender lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“No strong smell”

Moist/Dry12%

“moisturizes beautifully”

Soft Feel8%

“Very soft”

Quality-Overall6%

“Excellent product”

Value For Money5%

“Great price”

Absorbency3%

“absorbs nicely”

Suitability Dry Skin2%

“It helps my dry skin”

Advertised Vs Actual Product2%

“product was as described”

Suitability Combination Skin1%

“Overall, this is a staple in my routine, and I would definitely recommend it to anyone with sensitive skin looking for something gentle and effective”

Texture/Consistency-Overall1%

“The texture”

What buyers complain about

Smell26%

“Horrible smell”

Motor Power9%

“Pump issues”

Leak-Proof8%

“Arrived leaking out”

Moist/Dry6%

“Not very moisturizing”

Allergies5%

“I was allergic”

Defective Material/Parts2%

“This company should know this product was defective”

Size-Overall2%

“This bottle was a little smaller than what I normally purchase”

Oily/Greasy2%

“makes skin looks oiled up”

Adhesion/Stickiness1%

“Kind of sticky”

Thickness1%

“it is hard to get it out of the bottle because of the thickness of the lotion”

Top return reasons

Smell39%

Leak-Proof12%

Motor Power12%

Advertised Vs Actual Product9%

Size-Overall6%