Lavender Lotion
FailThe top 5 brands take 94% of clicks, so Lavender Lotion is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $609K/yr428K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 618 sellers
Flapen Score
Lavender Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Lavender Lotion is stronger. Inside it, weaker.
Market
The Lavender Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Lotion 428K times last year and spent an estimated $609K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $609K a year.
- Searches, last 12 months
- 428K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $609Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- lavender lotion146K searches a year
02 · Price
A sale here is worth $13.72.
Listings sell for $13.72 on average, from $4.82 to $44.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $13.72 that is $27K to $34K a year per listing.
- Average price
- $13.72under the $15 to $100 sweet spot
- Price range
- $4.82–$44.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $27K–$34K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Creams. It carries 13,201 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #266in Creams
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 13,201per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Lavender Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz
- Price
- $16.34
- Rating
- 4.7/5
- Reviews
- 35,331
- Age
- 7y ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Aveeno Stress Relief Moisturizing Body Lotion with Lavender Scent Natural Oatmeal to Calm & Relax Non-Greasy Daily Stress Relief Lotion 12 fl. oz
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 35,331
- Age
- 18y ago

Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz
- Price
- $7.02
- Rating
- 4.5/5
- Reviews
- 20,837
- Age
- 7y ago

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz
- Price
- $12.13
- Rating
- 4.7/5
- Reviews
- 12,589
- Age
- 8y ago
Trending
estimated 90-day click momentum
365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ
- Price
- $4.82
- Rating
- 4.2/5
- Reviews
- 649
- Age
- 6y ago

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz
- Price
- $12.13
- Rating
- 4.7/5
- Reviews
- 12,589
- Age
- 8y ago

Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz
- Price
- $16.34
- Rating
- 4.7/5
- Reviews
- 35,331
- Age
- 7y ago

Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Nourishing Prebiotic Oatmeal Paraben- & Phthalate-Free 18 fl. oz
- Price
- $11.64
- Rating
- 4.8/5
- Reviews
- 18,906
- Age
- 11y ago
Newest
by launch date
Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Native Body Lotion Lavender & Rose 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz
- Price
- $13.73
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 2y ago

Dr Teals 24 Hour Moisture+ Body Lotion Lavender Essential Oil 18 fl oz (Pack of 3)
- Price
- $16.73
- Rating
- 4.6/5
- Reviews
- 2,746
- Age
- 2y ago

Aveeno Stress Relief Moisturizing Body Lotion with Prebiotic Oat & Lavender Scent for Sensitive Skin Calms & Relaxes with 48 Hour Hydration Non-Greasy Travel Size 2.5 oz
- Price
- $44.80
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 6y ago

365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ
- Price
- $4.82
- Rating
- 4.2/5
- Reviews
- 649
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
618
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
4%
- Aveeno51%
- Jergens25%
- Aveeno Baby7%
- Dr Teal's7%
- 365 by Whole Foods Market4%
- The Honest Company2%
- Open — no brand owns it (2 brands, 4%)
Demand
Lavender Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Lavender Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lavender lotion146K/yr
- lavender body lotion50K/yr
- lavender lotion for women42K/yr
- aveeno lavender lotion38K/yr
- aveeno stress relief moisturizing lotion27K/yr
- aveeno lotion lavender19K/yr
- jergens lavender lotion12K/yr
- aveeno lavender body lotion13K/yr
- lavendar lotion11K/yr
- aveeno lavender10K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Lotion
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









