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Lavender Lotion

Fail

The top 5 brands take 94% of clicks, so Lavender Lotion is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$609K/yr428K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
75%top-5 click share · 8 brands · 618 sellers

Flapen Score

Lavender Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Lavender Lotion is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Lotion 428K times last year and spent an estimated $609K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $609K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
10.4%
Market size, estimated
$609Ka year
Peak month
December2.0× the quietest month
Top search term
lavender lotion146K searches a year

02 · Price

A sale here is worth $13.72.

Listings sell for $13.72 on average, from $4.82 to $44.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $13.72 that is $27K to $34K a year per listing.

Average price
$13.72under the $15 to $100 sweet spot
Price range
$4.82–$44.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$27K–$34K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Creams. It carries 13,201 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Creams
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
13,201per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Lavender Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

$0$61K$122K$183K$244K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

618

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

4%

  • Aveeno51%
  • Jergens25%
  • Aveeno Baby7%
  • Dr Teal's7%
  • 365 by Whole Foods Market4%
  • The Honest Company2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Lavender Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Lavender Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender lotion146K/yr
  • lavender body lotion50K/yr
  • lavender lotion for women42K/yr
  • aveeno lavender lotion38K/yr
  • aveeno stress relief moisturizing lotion27K/yr
  • aveeno lotion lavender19K/yr
  • jergens lavender lotion12K/yr
  • aveeno lavender body lotion13K/yr
  • lavendar lotion11K/yr
  • aveeno lavender10K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Lotion

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.4%of orders come back
“Horrible smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lavender Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data